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WorksheetsMass Media XII 1.2 Advertising
Total questions: 20
Worksheet time: 10mins
To define the market buyers economic, sociological and
(a) profile is defined.
A (a) is a characteristic of a product/service that automatically comes with it.
To Identify The Customer Need, the very first step would be to identify as to what are the features and (a) of the product/service that one is offering.
Market (a) is the process of breaking down a larger target market into smaller segments with specific characteristics.
Larger markets are most typically divided into smaller target market segments on the basis of
geographic
demographic
psychographic
behaviouristic
All of these
What is OOH?
Out Only House
Our Only House
Out of Home
Out Open Home
Broadcast advertising consists of (select three)
Radio and Television
Digital Internet and Mobile Phone
Social Media
The two factors that influence the decision to select the best media are
Budget
Target Audience
Emotions
Intelligence
No medium is absolutely suitable for all kinds of products. True or False
True
False
Will the selection of media be different or same for the target buyers of the product are young collegians in the cities and the rural buyers.
It will be same
It will be different
All forms of media exist with their advantages and disadvantages. True or False
True
False
________________________advertisement rank highest for credibility for all media. It offers high local coverage and immediate delivery of your message.It is low cost. It has a preservation value.
Internet
Television
Newspaper
Radio
Which media deliver the messages immediately and with very high frequency even within a single day. It has a captive audience and the one that will share information locally with each other.
Radio
Television
Internet
Newspaper
Which media assures Immediate delivery of messages with High frequency of message and very high impact and also carries high prestige.
Newspapers
Radio
Television
Internet
Which media is found to elicit the highest response rate of all media. It also offers the highest level of selectivity of all media. The responses of the consumers are easy to measure and quantify in this form.
Direct Mail
Newspapers
Radio
Television
Out door or out Of Home [OOH] will include (Select three)
billboards
kiosks
tradeshows and events
news shows
(a) promotion is a process in which two or more advertisers of a product or service associate themselves with each other to increase their profile, reach more people
(a) is goods, clothes bearing the logo or names or designs of the products are another popular way to advertise, but it will be limited to the class of buyers. It is also called Specialty Advertising.
(a) advertising is presently a hot trend in promoting products and services. It embeds a product or brand in entertainment and media.
(a) of different media is giving rise to an advertising convergence
