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WorksheetsMarketing Managemetn Minigame 2
Total questions: 20
Worksheet time: 9mins
In modern customer Orientation Chart, who is the priority position
Top manager
Front-line people
Middle manager
Customer
If Expectations is larger Performance, customers will
Satisfied
dissatisfied
Delighted
.........is a process in which a person visits a retail store, restaurant, bank branch or any such location with the objective of measuring the quality of customer experience.
Customer Loss Rate
Mystery Shopping
Periodic Surveys
Monitor Competitive
Performance
Annual customer revenue: $500
Average number of loyal years: 20
Company profit margin: 20%
Customer lifetime value is
1000 usd
2000usd
3500 usd
1500 usd
.................. is any occasion on which a
customer encounters the brand and product- from actual
experience to personal or mass communications to casual
observations.
All are correct
ERP
Customer relationship Management
A customer touch point
What is not belong to Database Key Concepts
Mailing list
Data mining
Promotion program
Business database
Which of the following is NOT a key factor in creating long-term loyalty relationships?
Quality
Repeat rate
One-time promotions
Personalization
Which of the following is a common mistake businesses make when trying to create long-term loyalty relationships?
Focusing on all customers
Ignoring customer feedback
Providing service
All are correct
What is the key to maintaining a long-term loyalty relationship?
Offering the lowest prices
Providing exceptional customer service
Offering frequent promotions
Lower uppers, upper middles and working class are examples of
Subculture
Reference Group
Social Class
Perception
What is the best way to encourage customers to provide referrals?
Offering a discount or reward for referrals
Asking customers directly for referrals
Providing exceptional customer service
All are correct
What is the best way to show customers that they value your business?
By offering discounts and promotions
By sending them personalized emails
By giving them gifts
By responding quickly to their inquiries
Which of the following is not a common method of collecting primary data for consumer market research?
Surveys
Focus groups
Social media analytics
Secondary research reports
What is the purpose of psychographic segmentation in consumer market analysis?
To divide the market into distinct groups based on demographics
To identify consumers’ needs and preferences based on their lifestyles and values
To study the impact of cultural, social, and political factors on consumer behavior
To analyze the economic status of consumers and their purchasing power
Which of the following is not a characteristic of a target market?
Measurable
Accessible
Profitable
Diverse
What is the difference between a product’s features and benefits?
Features are physical attributes of the product, while benefits are the positive outcomes that the features provide to the customer
Features are the emotional appeal of the product, while benefits are the rational reasons to purchase the product
Features are the cost of the product, while benefits are the value the product provides
Features are the durability of the product, while benefits are the convenience of the product
What is the purpose of targeting in market analysis?
To identify the four Ps of marketing: product, price, promotion, and place
To divide the market into distinct groups based on demographic factors
To select the most attractive market segment(s) for the company to focus its resources on
To develop a marketing plan based on the target market and marketing objectives
Which of the following is not a factor to consider when selecting a target market?
Market size
Market growth rate
Competitive intensity
Product cost
What is the role of communication in building long-term loyalty relationships?
It is not important
It is important for addressing customer concerns
It is important for informing customers about promotions
It is important for increasing profits
In buying decision process, what step is before the information search?
Evaluation of alternatives
Problem Recognition
Purchase
Post Purchase
