WorksheetsOracle CX Marketing Eloqua
Total questions: 142
Worksheet time: 5hrs 44mins
You are mapping the fields in the "Create Lead" external call, but do not see "Lead Source Most Recent" on the list of CRM fields. After confirming with the client that they have created the field in CRM with the appropriate security settings, what do you do?
Return the CRM Integration Setup wizard.
Reset the CRM Integration user password.
Refresh the list of CRM fields from the field mapping screen.
Contact Eloqua Product Support to make the field visible in Eloqua.
Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?
Use Advanced segmentation to better target the audience.
Use Dynamic Content to capture additional audience data.
Use Form Validation to improve the quality of incoming data.
Use Progressive Profiling to increase data collection from web forms.
How do you send a fixed value from an external form to Eloqua for reporting purposes?
In Form Design, create an Extended Contact Info Field Group.
Configure a form processing step to Post Data to Server.
Add a hidden field to the form with the required value. Posting to this form will also submit the required value.
When the page loads, submit a http request to the API and send the desired value.
Configure a form processing step to Run Integration Rules.
Your client links Opportunities in CRM to all contacts associated with an account. How do you configure the inbound synch of data?
Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to contact through accounts"
Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to primary contacts on accounts"
Through an auto synch where purpose of upload is "Add Opportunities to the database"
Through an auto synch where purpose of upload is "Add Opportunities to the database" and another with "Link these opportunities to contacts"
While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page.
How do you configure this?
Edit the hyperlink on the email footers to pass an image query string through when the link is clicked.
Create a landing page with a custom subscription form.
Upload a single image with all logos to the Company Defaults area.
Create dynamic content and add it to the subscription management page.
One of the customer's marketing teams are complaining that emails are being delivered outside the sending window specified during campaign configuration. What is causing this issue?
The marketing team are working with a VPN which is causing the issue.
The user who created the campaign is in a security group that does not have permission to override the default sending window.
The default sending window is set to override individual campaign settings.
The timezone is not set to the same location as the marketing team.
A visitor submits a form requesting information on a product in their industry. You have a list of industries with the corresponding email names in the next column.
In the Form Processing steps, how should you dynamically define the email they receive based on their industry?
Send Notification Email > Always send the same email
Send Notification Email > use a picklist to select the email > Choose field: Industry> use a lookup table
Send Submitter an Email> Always send the same email
Send Submitter an Email > Use a picklist to select the email > Choose form field: Industry> Use a lookup table
You have successfully installed the Contact Washing Machine Cloud app in your client's Eloqua instance; however, you cannot see it on the Campaign Canvas.
Which step should you perform next in order to see it on the Campaign Canvas?
Move your cursor over the Actions heading and click the right-arrow to show the extended Actions column.
Click Check connection in the App screen.
In the Campaign settings, select Enable Connectors.
Reinstall the app.
Relogin to Eloqua.
Which three custom web links can be generated by Eloqua to be included in a CRM?
Send Email
Unsubscribe from Eloqua
Add to campaign
Activity Overview
Run data tool
Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations should not be affected when applying this tag.
Which three elements/changes are needed to achieve this?
A valid CSV file
A valid TSV file
"Include pages that are part of an auto tagging rule" in the upload tags dialog box set to true
"Append existing page tags with uploaded spreadsheet" in the upload tags dialog box set to true
"Include pages that are part of an auto tagging rule" in the upload tags dialog box set to false
Which three elements are tested when running a tracking script test in Eloqua?
Latency
Tracking Script present
Cookie Type
Number of visits
Webpage available
How can you assign specific security permissions to a single user?
Navigate to General Settings Configuration in the Security in Settings> Security and assign the necessary permissions.
Create that user as a contact, and on the preferences tab in the contact editor window, select the specific security permissions that you would want that person to have.
Add the individual to the Users folder under the Group tab, then modify the security settings for that user.
Create a security group with that specific user on it, and assign it to that user on the user editor window.
Your customer is running an event and has distributed the sign-up form to partner companies to use on their websites. Each partner company has your customer's Eloqua tracking script deployed on their website. For reporting purposes, how can the source of the form submission be determined without modifying the Eloqua Form?
Define a query string parameter and pass the information via the API to Eloqua via a form submission event.
Define a data lookup that pre populates the form with the relevant information.
Define a query string parameter and make sure it is included in the link to the partner's landing page where the sign-up form is hosted.
Define a query string parameter and make sure it is included in the distributed form code for inclusion on partner's landing page.
Your customer is currently running a campaign to all her marketing contacts. She wants to add a list of event attendees to this campaign and have them receive customized content.
After loading the named of attendees to a shared list, what should you do next?
Use a decision step to send the contacts in the list to a program.
When building the campaign, add a decision step to check shared list membership.
Use "Insert to Campaign Step" from the Orchestration > Events menu.
When building the campaign, use the list membership to trigger dynamic content within the emails.
Which four additional Contact fields must you create in Eloqua to allow for the integration multiple CRMs?
CRM Contact ID
Email Address
CRM Lead ID
CRM Account ID
CRM Company
Your client has begun the IP warming process themselves, but are getting high bounce rates and spam complaints.
Which three methods would you suggest to improve the success rate of IP warming?
Remove the unsubscribe link from the footer.
Reduce image-to -text ratio in emails.
Review the criteria in the Segment used as the audience for the IP warming campaign.
Reduce amount of complex code in emails.
Increase image-to -text ration in emails.
Your client is hosting a multisession event across several cities. During testing in Event Builder, you notice that registrants are not being correctly registered for their preferred session location. What should you do?
Check that the value in the form field mapped to the Session City contains the event's Session Name.
The records were Waitlisted and will be updated to Registered if other registrants cancel their registration.
Check that the value in the form field mapped to the Session City field is an exact match to the event's Session Name.
Check that the Contact Record's City field is mapped to the Session City field.
Which two steps should you take to identify the POD number of your client's instance?
Create an Eloqua support ticket and request this information.
Look at the URL of the Eloqua instance: secure.p0[pod number here].
Send an email to yourself from the Eloqua system and observe the headers.
Navigate to Assets> Email Defaults and observe the POD field.
Navigate to Admin> Company Defaults and observe the POD field.
Your client wants to include Industry in their scoring model. You notice that they have two fields for Industry:
(image)
How do you proceed before building and launching the scoring model?
Use the Industry -Text field with "contains" operators to isolate the desired industries.
Look at the field population data and use the field with the highest % population.
Use the Industry field with "contains" operators to isolate the desired industries.
Look at the field dependencies and discuss with the client how each field is being used.
How should you verify that SPF has been implemented correctly?
Send a Campaign and check the Email Bounceback reports afterwards.
Orchestration > Tools > Campaign Settings
Send an email from the Eloqua system, then check the Email header for SPF= pass.
Assets > Email Defaults > SPF pass status
Which three are features of Eloqua Engage?
The ability for Sales to include attachments in personalized emails
The ability for Marketers to build segments for Sales and deploy emails on their behalf
Reporting capabilities for Sales to see all email and web visit activity
The ability for Sales to customize and send marketing-approved emails
The ability for Sales to add new contacts to the Eloqua database
What should the domain format be for the inclusion on the Master Exclude list?
@domain1.com
domain1.com
https://www. domain1.com
http://www. domain1.com
www. domain1.com
How should you configure an external call to work with Custom Object records?
Create an external call and set the datatype to Data Card.
Create an external call and set the datatype to Custom Record.
Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.
Create an external call and set the datatype to User.
You notice that most of your client's contacts have 3 or 4 in their lead score. What are two possible reasons for this?
The scoring engine has not yet finished scoring the entire database.
The Profile criteria is too strict.
The Engagement criteria is too strict.
There is a low number of contacts in active campaigns.
The scoring model has not yet been activated.
Your client wants to roll out the new scoring model to a limited number of Salespeople to get feedback on the scoring criteria before sharing with all of Sales.
Which two recommendations should you make to your client?
Use Eloqua security groups to control which Salespeople can see the new lead score during the roll out.
Map the new score into CRM, and during the roll-out period use CRM views and controls to ensure that the limited group of Sales sees the new score.
Sales and Marketing should agree on a date to revisit the scoring model and discuss their feedback and propose changes.
Do not yet map lead scores to CRM during the roll-out period. Marketing should analyze scored in Eloqua and share scoring reports with Sales for feedback about the new model.
You configured a query string parameter set and the associated reporting; however, no information is being captured.
What should you check first to resolve the issue?
Check that a valid Display Map is configured in the query string configuration.
Check that the query string is part of a valid query string cluster.
Check that query strings are enabled.
Check that the tracking script is present on the target landing page.
What three types of microsites can you create in Eloqua?
An approved microsite
A basic microsite
A complex microsite
A secure microsite
An Authenticated microsite
You are a Customer Administrator. You create a new campaign and want to restrict who is able to edit, delete, and activate the campaign.
What should you do after saving the campaign?
By default, only the creator of the asset has full access and no further action is required.
From the campaign, edit access from the Permissions menu option.
From the campaign, edit access from the Settings menu option.
From the Setup> users area, edit access to Asset Creation in Security Group Overview.
You notice that a Scoring Model has a high volume of contacts in Eloqua with a score of D.
What are two reasons for this?
The contact has not yet performed an activity that would elevate the score.
There is another Scoring Model activated.
The fields being scored contain many blank values.
The fields being scored contain many nonstandard values.
The contacts have not been scored yet.
On the subscription management page, your client wants their Email Groups listed in this order:
Weekly Newsletters
Monthly Newsletters
Events
Product Updates
How do you configure this?
Create the Email Groups in order listed. They will be displayed in the same order that they are created.
Edit the Name on each Email Group. Groups are displayed on the page alphanumerically based on this field.
Modify the html on the subscription management page to reorder the order of Email Groups.
Edit the Name as it appears to Contacts on each Email Group. Email Groups are displayed on the page alphanumerically based on this field.
Your customer has configured the following external call:
What will this external call enable you to do?
When manually adding contacts, the user will be able to add opportunity data.
When performing a list upload, data will be used to populate the Opportunity custom data object.
When manually adding contacts, the user will be required to add opportunity data.
When performing a list upload, opportunity data will be automatically included if available.
While testing your client's Closed-Loop Reporting system, you notice that the report data Campaign ROI is inaccurate. What are two reasons for this?
Many campaigns are missing Actual Cost on the Campaign.
The Campaign association is being associated through all Contacts on the Opportunity.
Some Opportunities are missing Amount.
The Campaign association is being associated through only the Primary Contact on the Opportunity.
The client has chosen the Influenced attribution model.
You notice that one of the required email groups is not showing up on the subscription management page.
What is causing this?
The "Include this Email group on the Subscription Management page" check box must be selected.
The email group has not been activated.
A subscription confirmation page has not been configured.
The email group title contains special characters.
Your client wants to change the font of the out-of-the box subscription management page to match the company branding guidelines.
How do you configure this?
Navigation to Setup> Display Formats and choose the desired font from the drop-down list.
Create a custom object to house the font style, then point the subscription page to the object.
Navigate to Setup> Company Defaults and choose the desired font form the drop-down list.
Navigate the Email Groups> Global Subscription Management > Edit& Preview Page.
Your client's Sales team wants to know when their contacts or anyone from their contacts' domains visits your client's website.
How should you enable this?
Sales should access web activity in either Engage reports or in Profiler.
A client administrator must enable web alerts in Profiler settings and then configure alerts for each Salesperson in Profiler.
A client administrator must enable web alerts in Profiler settings, and then Sales should configure and manage their own web alerts in Profiler.
Sales should access web activity in Engage reports.
Which client situation does not require a custom subscription management page?
A client has legal reasons to block customers from unsubscribing globally.
A client requires the Preference Center in English and Spanish.
A client has multiple distinct brands requiring individual pages.
A client has created distinct email groups for Newsletters, Product Updates, and Promotions.
You have been tasked to set up a Custom Object to automatically update linked Contact records whenever a new Custom Object record is created. The desired result is for the Opportunity Amount field's data to be present on the Contact object.
Which setup should you perform to achieve this?
Set up a Custom Object Record Service for Modified Data
Processing Step: Run Integration Rules
Optional Parameter: Opportunity Amount
Set up a Custom Object Record Service for Modified Data
Processing Step: Save to Contact Table
Optional Parameter: Opportunity Amount
Set up a Custom Object Record Service for New Data
Processing Step: Run Integration Rules
Optional Parameter: Opportunity Amount
Set up a Custom Object Record Service for Modified Data
Processing Step: Add to Step in Program Builder
Optional Parameter: Opportunity Amount
Set up a Custom Object Record Service for New Data
Processing Step: Add to Step in Program Builder
Optional Parameter: Opportunity Amount
Your customer has the following campaign requirements:
-Display a header image that changes depending on what industry sector the recipient belongs to.
-An email that will only be sent to recipients who attended an offline event.
-An email that will only be sent to recipients who have a valid phone number.
Which three campaign elements should be used to accomplish this?
A decision element that compares list membership
A decision element that compares contact fields
An email containing dynamic content
A decision element that compares segment membership
An email containing a query string web link
Where can you create or manage security groups?
Settings> Setup> Security
Settings> Setup> Users> Groups
Settings> Setup> Email Defaults
Settings> Setup> Email Batch Control
In which two ways can you customize email content by using a custom object record?
Set dynamic content rules based on a contact's Account filed value.
Insert a field merge into the email.
Link the email to the segment you wish to target in your campaign. By providing references to a custom object, the email will be personalized.
Edit the HTML to allow customization based on contact field values.
Set dynamic content rules based on a linked contact's custom object filed value.
Your client wants to allow email recipients to globally opt-out directly from the footer of an email with a single click.
Which type of link should you use?
A System Action Unsubscribe from All link
A blind form submit
A query string with the email address
A system Action Unsubscribe from Email Group link
Your customer wants to track display ads that are driving the most traffic to a form. You configure JavaScript to capture the lead source from query strings; however, during testing, no information is being passed along.
What is the reason for this?
You must update the Query String names to reflect Eloqua default names.
You must change the default form field HTML name to Campaign_ID.
Eloqua query strings can only be used to track email-based lead sources.
The browser used for testing have JavaScript disabled.
What is the process to activate this green check mark?
Your client must complete the Branded Bounceback Address Configuration Workbook. You can then use the values from this document to configure the bounceback domain in Assets> Email Setup> Email Defaults.
Your client must compete the Branded Bounceback Address Configuration Workbook. You can then use the values from this document to configure the bounceback domain in Setup> Company Defaults.
Your client will provide you with access to their DNS control panel. Use the values from the DNS control panel to configure the bounceback domain in Assets> Email Setup> Email Defaults.
The default Reply-To email address needs to be specified in Assets> Email Setup> Email Defaults.
This email address must be a valid email address.
Your client must complete the Branded Bounceback Address Configuration Workbook and submit this to Oracle support. After Oracle has created the bounceback domain, the green check mark will appear in Assets> Email Setup> Email Defaults.
Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure Closed- Loop Reporting is not interrupted.
Which set of changes is necessary in Eloqua?
Temporarily disable the Get Opportunities auto-synch.
Delete the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable the Get Opportunities auto-synch.
Disable the Old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable all auto-synchs.
Disable the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable all auto-synchs.
Delete the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly ads they appear in CRM.
Your client wants their users to log in to Eloqua using their proprietary Single-On (SSO) product.
Which step is unnecessary when you configure this?
Contact Eloqua Support for final testing and verification.
Determine the Identity Provider Location and Mapping.
Add or upload a new Identity provider from the Single Sign-On area.
Verify that the client's SSO authentication is supported by Eloqua.
You have set up a Campaign Approval workflow for your client, but they inform you that they cannot see the approvals feature in a campaign they are finalizing for launch.
Which two aspects should you ensure?
Check that the campaign is not using External Activities.
Check that the user's security group has Campaign Approvals enabled.
Make sure that all campaigns in the install are deactivated.
Verify that the campaign is a Multi-Step campaign.
Verify that the campaign is a Simple Email campaign.
Your client has a list of tradeshow attendees. You used External Activities to generate campaign responses for those attendees who requested a demonstration. However, the next day your client has noticed that the campaign responses are not showing up in CRM.
What is the reason for this?
There are steps missing from the Campaign Canvas.
The data format on the External Asset upload file was after today's date.
The name of the External Asset does not exactly match the name of the Campaign.
The Last CRM Campaign ID was not uploaded onto the Contract Record.
Your customer has content from multiple marketing channels and needs to record the channel from which visitors are coming.
How can this be accomplished?
Configure the tracking script to capture and send the referral data via the elq_x_value method.
Configure a query string parameter in Eloqua and include the required value on the inbound links.
Configure a query string parameter on the inbound links and create an update rule to capture the required value.
The origin of visitors to an Eloqua-enabled landing page is tracked automatically.
Your client wants a Data Export set up that only export Contacts that were recently updated through Eloqua data from a particular Segment. In the Data tab of the Data Export, which three options should you ensure are selected to achieve this?
Data set: Only records changed since last run
Contact set: Segment members
Data type: Contact data
Contact set: Contact list
Data type: Account data
Your customer requires that certain users are notified each time a specific Eloqua form is submitted. How can this be achieved?
Email notification can be set by editing the form settings.
Email notification can be set by editing the appropriate campaign step.
Email notification can be set in the form defaults configuration.
Email notification can be set by editing the appropriate form processing step.
How should you write a status of Not Started for all form submit activities that Eloqua writes to a CRM system?
Edit external calls to change the value from Completed to Not Started and document this on the Activities tab of the client's field mapping spreadsheet.
Contact Eloqua Product Support to have this changed in the back end.
Add an update rule to Program Builder to populate Status before the Integration Events fire.
Do nothing. Activity values cannot be modified.
You set up query strings to track lead referring sources to a form.
How do you configure the form to capture the referring query string?
Under Form Processing Steps, select the Track Query String option.
In the Form Editor, navigate to Settings and select the Track Query String option.
Create a hidden field in the form that populates with the query string value using Java Script.
Create a hidden field on the form. Under Advanced Settings, select Query String from the Data Type drop-down menu.
To improve the quality of analytics your customer wants to prevent users based in their marketing office from being tracked by Eloqua. How can this be accomplished?
Create a contact for each marketing user and exclude them from analytics.
Configure the IP filter on the tracking configuration to exclude the IP address of marketing office.
Configure the DNS settings for your email server to exclude the IP address of your company office.
Configure the Master Exclude to include the company domain.
To set up a new SFTP connection in Eloqua, you need to _____.
Create a new data Import via the Data Import and Export settings, then configure the Document Root, Username, and Password
Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Password.
Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Server Port. The user will be prompted for password on each upload.
Create a new data Import via the Data Import and Export settings, then configure the Server URL making sure you install the relevant SSL certificate.
Which three settings need to be configured to enable the use of an unsubscribe list hosted on an SFTP server?
A valid SFTP configuration
In the field mapping, set to match uniquely on Email Address
Notification rules
SSL Certificate
Data import purpose set to Unsubscribe
Your customer wants to use dynamic content to target marketing executives in the construction sector who have recently converted to leads.
Which dynamic content filter will accomplish this?
You are implementing Eloqua for a customer with two main office locations. They have a requirement that some contacts are only accessible from a specific office. How can this be accomplished?
Configure a security group for each office, specify a business unit membership in the group configuration and then use a program to assign access to the target contacts.
Assign a business division label to each contact to determine which office the contact belongs to. Users will only be able to see the contact if they are accessing the system from the specified IP address.
Configure a security group for each office; when contacts are added they are assigned to the appropriate security group through form processing.
Configure a security group for each office; when contacts are added they are assigned to the appropriate security group through a shared filter.
Your client wants to add a Preference Center page to their main website.
What do you recommend?
Add the Eloqua Subscription Management form code to the page on the client's website.
Configure the Eloqua Subscription Management page to allow for external access.
Build an Eloqua form for the client's website with processing steps to manage visitor preferences.
Link directly to the Eloqua Subscription Management page from the client's website.
You want to ensure that new leads crated in your client's CRM have lead scores mapped. How do you configure this?
IP warming is achieved by ________________.
Slowly increasing the volume of emails to quality contacts
Sending a high volume of emails to valid email addresses
Configuring DKIM for all email domains
Running deliverability reports for every email sent from Eloqua
You are building a form for a white paper download, and you want to ensure that submitters who are unsubscribed still get the whitepaper emailed to them.
How do you configure this?
Use the Subscribe Contacts Globally form processing step.
Use the Email Group- Subscribe/Unsubscribe form processing step.
Use the Add to Campaign form processing step to add the contacts to a re-engagement campaign.
Use the Send Submitter an Email form processing step.
Your client is ready to activate a second lead scoring model for a new line of business. How do you proceed?
Do a full export of the contact database and all activities.
Activate the new model and begin using both lead scores.
Pause CRM integration until Sales and Marketing have time to review scoring reports.
Pause CRM integration until at least 24 hours after the new model is activated.
Deactivate the other model that is currently running.
A client wants to set up one subscription page for their consumer brands and another for their enterprise brands. All the emails for both brands use the same three email groups.
How should you configure the subscription management center?
Use two different custom subscription landing pages that both integrate with the existing email groups.
Select Split Email Group from the drop-down menu under Setup> Email Groups.
Use a query string to personalize the URL for the subscription landing page.
Select Create New Subscription Center under Global Subscription Management.
Your client already had IP addresses with good sender reputation scores before implementing Eloqua.
How do you incorporate that into your IP warming efforts?
Replace the Eloqua- assigned IPs with your original IPs under the Setup menu.
Send emails from the old IPs that redirect to Eloqua assets for the first three months.
Send emails from the old IPs concurrently with the new IPs for the first three months.
Add your Eloqua-assigned dedicated IP range to your existing SPF record before IP warming.
How can you determine the relative value of page tags in Eloqua?
The value of a page tag is configured in the page tag settings using a value range of 0 to 100.
The value of a page tag is set in the context of a lead scoring model.
The value of a page tag is determined by the traffic that tagged pages receive.
The value of a page tag is determined by the number of active campaigns of which tagged pages are a part.
The image above shows the permission settings for a specific campaign email.
Which four statements are true about how the permissions have been set?
All users are able to view the email asset.
Only a Customer Administrator can edit the email permissions.
Only a Customer Administrator or an Advanced Marketing User can delete this email.
Only a Customer Administrator can activate this email.
Only a Customer Administrator or an Advanced Marketing User can make changes to this email.
What is the correct filter criteria to identify contacts that had an opportunity created within the last 12 months that is now closed?
The Marketing team has created a personalized event invitation for Sales to send via Engage. Recently, they learned that the event date will be changing.
What should you do in order for Marketing to prevent Sales from sending the email before the new event date is confirmed?
In the Email Group settings, deselect the Make this Email Group available in Eloqua for Sales check box
In the email Permissions, deselect view for Engage Users
In the email Permissions, deselect view for Active Users - Sales
Save a copy of the email and delete the original
Update the name of the email to indicate that it is a draft only
When typing in an email address to send an email, against which system does Eloqua Engage perform a contact search?
None. There is no search performed.
Eloqua database
Integrated CRM system
Engage contact table
What is the best field typefor Lead Scoring Profile Fit Criteria?
Default
Large Text
Picklist
Textbox
Your customer wants to use dynamic content to target marketing executives in the construction sector who have recently converted to leads.
Which dynamic content filter will accomplish this?
What steps should you take to capture landing page referrer using an Eloqua form?
Create your Landing Page > Create your Parameter values > Add tracking pixel to website > Create your landing page Form > Add JavaScript to your landing page
Navigate to Assets > Website Setup > Web data look ups
Navigate to Assets > Website Setup > Query String Parameter Set
Create your Query String > Create your Parameter values > Create your landing page URLs with the Query String parameters > Create your landing page Form > Add JavaScript to your landing page
You have configured a query string parameter for your customer; however, they are complaining that the reports relating to the query string data are unclear.
How can this be remedied?
Configure the insights report to enable enhanced query string reporting
Evaluate the source code to ensure the values being passed are clear and descriptive
Assign a picklist mapping to the query string configuration
Configure a query string display map so that values obtained from the query string are displayed in a more user-friendly way
Which statement is true about IP Warming?
It includes familiar branding and messaging in the email content.
A dedicated IP address is NOT required.
The Campaign Analysis report is the most useful to monitor Spam Unsubscribes during IP Warming.
It takes 8 to 12 weeks.
Which is NOT possible within Program Builder?
Send an email to an email address within a custom object record.
Move contacts to a Listener Step within a Program Canvas.
Assign ownership of a contract randomly through a round robin assignment.
Add a re-evaluation frequency to a “No” path of every 10 minutes for one week.
Which two will Eloqua accept when uploading an email? (Choose two.)
Microsoft Word Document
PDF Document
Zip File
Text File
HTML
Which Default Update Logic would you choose if the client would like the Salesperson contact field to be updated even if the new value is blank?
update if new value is not blank
update if blank
always update
update if new email address
Which two statements are true about the relationship between contacts and custom objects records in Eloqua? (Choose two.)
A custom object record in a custom object can only link to one contact.
Many contacts can link to the same custom object record in a custom object.
A contact can link to only one custom object record in a custom object.
A contact can link to more than one custom object record in a custom object.
On which domain in an Eloqua email is Domain Key Identified (DKIM) signing performed?
“To” email address
Subsite domain
“Reply-To” email address
User email address
“From” email address
You are creating a prompted report to be sent on a schedule by an Insight Agent. What type of filter do you need to create?
named filter
inline filter
prompted filter
scheduled filter
You have activated a new program on the Program Canvas to time stamp the “Most Recent Event Attendance” date field for event attendees. A segment has been created to pull in recent event attendees into the program. Upon review, you notice that the event attendees for a particular event are entering the program every day and being restamped.
What is the cause for this?
The Listener was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
The “Allow contacts to enter the program more than once” check box was selected upon activation.
The Re-evaluation Frequency was not set upon activation and so it defaulted to 1 Day(s).
The segment was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
Which three are filter criteria options when creating a segment? (Choose three.)
custom object linked to another custom object
compare contact fields
clicked specific email links
sent specific emails
opened emails from campaigns
Which three list types are uploaded as part of implementation? (Choose three.)
Geographic Regions
Hard Bouncebacks
Master Exclude Domains
Sales Owners
Unsubscribes
In what order you put these steps when making a template available in Engage?
1. Assign the email to the email group that you enabled for sales.
2. Enable the Sales Users security group to have access to the email group.
3. Decide which existing or new email group will be available in Engage.
4. Create a new email.
5. Enable sales users to have access to the email.
6. Select the Make This Email Group Available in Eloqua for Sales check box.
2, 5, 1, 3, 4, 6
1, 2, 3, 4, 5, 6
6, 5, 4, 3, 2, 1
3, 6, 2, 4, 1, 5
3, 4, 1, 2, 5, 6
When contact labels are assigned, which contacts can enter a campaign?
only contacts assigned to the user who activated the campaign
contacts assigned to the user who activated the campaign and the Admin security group
only contacts assigned to the user who created the campaign
contacts assigned to the user who created the campaign and the Admin Security group
Which two are use cases for using Data Import and Export features? (Choose two.)
a scheduled import of external data to a Custom Object
a scheduled export of Activity data
a scheduled export of Custom Object data
a scheduled import of external data to Contacts or Accounts
If a security group needs the ability to install and configure new applications, which type of setting will accomplish this?
Action Permissions
Data Import/Export
Licensing
Interface Access
Which two additional SmartStart add-ons are available? (Choose two.)
IP warming
CRM integration
HTML email coding
Profiler and Engage Installation in CRM
AppCloud development
Which statement is NOT true about first-party and third- party cookies?
First-party cookies identify you as a returning user to the site and help personalize your browsing experience.
A first-party cookie is a cookie that has a domain that is the same as the domain being visited.
A third-party cookie is a cookie that has a domain that is different from the domain being visited.
First-party cookies are being blocked by anti-spyware applications, browsers, and default privacy settings.
You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.
Why is it important to upload those contacts using the import purpose of “Unsubscribe”?
to ensure the email addresses are in the Unsubscribe table, but not in the Contact table
to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails
to ensure the email addresses are added to the Excluded Domains
to ensure the email addresses are added to the Master Exclude
Which company detail is fixed and cannot be changed?
company name
password complexity
site ID
date formats
Which two statements are true about CRM integrations? (Choose two.)
Integrations can be built using Program and Campaign Canvas.
Integration with a CRM enables Closed Loop Reporting.
You can only integrate Eloqua with one CRM.
Credentials are required for both platforms being integrated.
Which two roles are recommended to attend the entire onsite portion of SmartStart? (Choose two.)
Eloqua Administrators
Eloqua Sales Users
Eloqua Power users
Eloqua Marketing Managers
Eloqua Executive Sponsors
With the purchase of an Oracle Eloqua Deliverability Cloud Service product, how many branded image can be configured?
1
2
5
3
Under which circumstances would Eloqua consider an email address soft-bounced?
The email address is invalid.
There were three unsuccessful send attempts in 12 months.
The recipient’s inbox is full.
The recipient marked the email as spam.
Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign. How would you advise they configure this in the Campaign Canvas?
Hold all contracts in a two-week step and then determine which action should occur next with a decision step of “Did contacts open email?”.
Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
Add an evaluation period on the decision step of “Did contacts open email?” with an evaluation period of two weeks.
After integrating an Eloqua form externally on a client’s website, the form is NOT capturing submissions in Eloqua. Which two statements could be the cause of the issue with form integration? (Choose two.)
The HTML name of the form in Eloqua has the exact same HTML name of the form asset in Eloqua.
“Must contain a valid number of characters” is set and the submitter is entering more characters on the webpage.
The Eloqua form has a required field but the website is NOT reflecting that this field is required.
The Eloqua form is active and in use on another external webpage or Eloqua landing page.
What does it mean when a contact has “No Status” for an email group status?
They have neither subscribed nor unsubscribed to that group and will receive emails of that type.
They were previously subscribed and have now unsubscribed to that group and will receive emails of that type.
They were previously subscribed and have now unsubscribed to that group and will not receive any emails of that type.
They have neither subscribed nor unsubscribed to that group and will not receive any emails of that type.
Which three are examples of data sources for Listener feeders in Program Canvas? (Choose three.)
pulling contacts into a program when a contact is created
pulling contacts into a program that opened a specific email at least three times
pulling contacts into a program when they respond to a campaign
pulling contacts into a program when their lead score changes
pulling contacts into a program with unsubscribes in the last 24 hours
Which three factors negatively affect an IP address’s sender reputation? (Choose three.)
inconsistent send volumes
spam complaints
recycled spam trap
lists of active contacts
high engagement
Which three are types of SmartStarts? (Choose three.)
Enhanced SmartStart
Enterprise SmartStart
Universal SmartStart
Elementary SmartStart
Standard SmartStart
Which two are examples of implementation workbooks? (Choose two.)
Lead Scoring workbook
Subscription Management workbook
Security Settings workbook
Branding and Deliverability workbook
Current Asset and Campaign workbook
When creating an email using Email Editor, which two items are required? (Choose two.)
Preview Text
Subject Line
Email Tracking
Email Group
Personalized From Line
In which scenario would it NOT be possible to build a segment?
all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
all contacts that have experienced an error during CRM integration
all contacts with an invalid email address that are part of the Account for ACME Corporation
all contacts who registered for an event in the past 90 days
After a Data Import has been created and saved, which two import settings can be modified? (Choose two.)
Import Purpose
Import Name
Priority Source
Schedule
When will contacts meeting the segment criteria in the image below be added to this campaign?
only when the campaign is first activated, even if they have been in the campaign before
during the hourly segment evaluation, and if they have NOT been in the campaign before
during the hourly segment evaluation, even if they have been in the campaign before
only when the campaign is first activated and they have NOT been in the campaign before
Which two are use cases for using a custom data object? (Choose two.)
linking custom data objects to visitors
linking custom data objects to contacts
linking custom data objects to each other
linking custom data objects to accounts
In which two ways can you create a view within Eloqua to show select contact field and account field values together?
by choosing “View Account Details’ within the setting of a shared list containing the contacts you choose
by creating a custom contact report within Insight, pulling in attributes from the account table
Within the “Fields and View” window, you can link a contact view with an account view that will show both field sets when selected.
Within the “Fields & View” window, you can create a customized view containing both contact and account fields.
Which four with Eloqua are supported? (Choose four.)
Salesforce
Oracle OnDemand
Oracle Sales Cloud
Microsoft Dynamics 365
Siebel OnPremise
Your client wants to send a notification email to the assigned sales representative of the contact submitting the form. Contacts have one of 2,000 possible sales representatives’ names assigned to them within the Salesperson contact field.
How do you configure this?
Send form submitter to a custom object that has a data services step to direct the newly created record to a Program Canvas to send emails.
There is no functionality that currently exists in Eloqua to configure this solution, and your client would require custom coding.
Send form submitter to a Campaign Canvas and send an email using a signature rule, where Salesperson is the key identifier.
Create a picklist of sales representatives’ email addresses and the corresponding Sales Rep contact field, and use the “Send Notification Email” processing step.
Which three are required to successfully integrate an externally hosted form into a client’s website? (Choose three.)
at least one check box field on the form
form HTML
tracking script HTML, including required hidden fields
post URL action
a list of all processing steps on the Eloqua form
Which statement is true regarding Vanity URLs used on Eloqua landing pages?
If you do not use a Vanity URL, the Eloqua landing page will have a draft error.
A Vanity URL must be unique in order to publish an Eloqua landing page.
A Vanity URL must be the exact value as the Eloqua landing page asset name.
A Vanity URL is mandatory in order to publish an Eloqua landing page.
Which two scenarios are use cases for Program Builder? (Choose two.)
Send Batch Email to a contact using a previously created Signature Rule.
Feed contacts into a program based on Lead Score increases.
Apply an External Activity to contacts entering the program.
Send Batch Email to an email address listed within a custom object.
Which report option will allow you to access a prebuilt report’s prompts and run the report?
Properties
Open
Schedule
Edit
Add to Favorites
When uploading users into Eloqua who will only be used for dynamic signatures, which security group acronym must be used in the SecurityGroup column?
SALE
EXEC
DSIG
CADM
When making a copy of an email, which setting is NOT applied to the new email?
From Name
Email Footer
Reply-To Email Address
Subject Line
Email Group
Which levels of settings can be used to manage contact permissions and preferences?
email defaults and signature rules
contact-level security and email groups
email footers and confirmation pages
global subscribe and email groups
Your client is building a Campaign Canvas and receiving a draft error of “Campaign Contact re-entry Error”.
Why are they receiving this error?
Contacts are never allowed to enter the campaign more than once, even if they appear in the segment again.
The “Allow contracts to enter the campaign more than once” setting and the “Add members regularly until campaign is deactivated” segment option have been selected.
Contacts are appearing in multiple segment blocks in the segment, and the system has added the contact more than once because they qualified in multiple filters.
The “Allow contacts to enter the campaign more than once” setting has been selected, but contacts in the segment do not qualify to enter the campaign.
Which three items are key deliverables of SmartStart? (Choose three.)
API integration to a client’s external data source
implementation and testing of web tracking scripts
selection and configuration of an email subscription management option
Eloqua user setup
setup of a client’s first production campaign
Which action does Strict Mode Tracking enable?
It filters out select IP addresses from being tracked within Eloqua.
It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.
Which client-requested scenario is NOT possible to configure natively within an Update Rule in Eloqua?
the contact’s Job Role contact field with the value listed in the Role field of a linked custom object record
the contract’s Job Role contact field with the value listed within the contact’s Title field
the contract’s Job Role contact field with the value matched to the Contact’s Title field within a lookup table
the contact’s Job Role contact field with a static value based on the value within their Title field
Do emails sent by the “Send Submitter an Email” from processing step follow contact subscription preferences?
These emails are considered transactional and will send if a contact is unsubscribed, but not to those on the Master Exclude list.
These emails will send depending on the configurations set by the user on the “Send Submitter an Email” processing step.
These emails follow contact subscription preferences and if a contact is marked as unsubscribe. they will not receive the email.
These emails are considered transactional and will send if a contact is unsubscribed, but not to those on the Master Exclude list.
Which is an example of Profile Criteria?
Email Clickthrough
Form Submit
JavaScript
Contact Field
Which two frequency options are NOT available in the drop down when creating Agents?
Once
Bi-Weekly
Never
Monthly
Quarterly
Which is NOT a good use case for email groups?
managing different content types for email
supporting different organizations
limiting the frequency of emails
enabling Sales with custom Engage templates
You need to ensure that two different Field Marketing teams in different lines of business can only see their own emails by default.
Which setting do you use to configure this?
Email Defaults
Advanced Marketing User Security Group
Contact Level Security
Security Group Default Asset Permission
Which two features does the Eloqua landing page Design Editor provide for forms? (Choose two.)
From fields, picklist values, prepopulation, and validation rules are configured in the Design Editor after adding the form to the Landing page.
Existing Eloqua forms brought into the responsive editor will be automatically responsive.
The form’s styling, such as field spacing and background color, can be customized in the Design Editor to match your landing page.
The Design Editor allows users to configure forms with an upload feature for contacts to upload files when submitting a form.
Which two are benefits of Oracle Eloqua Branding and Deliverability Cloud Service products? (Choose two.)
maintains corporate identity by clients sending emails directly
IPs can be whitelisted by a client’s recipients
establishes a sending domain with Internet Service Providers (ISPs)
has a positive reputation of shared IP range
Given this segment, which two contacts will be included? (Choose two.)
A contact in New York who clicked an email and submitted a form one time 14 days ago.
A contact in California who submitted two forms 1 week ago.
A contact in California who submitted a form one time 7 days ago.
A contact in New York who opened an email 1 week ago.
A contact in California who clicked an email and submitted a form one time 45 days ago.
In which three ways can contacts be added to Eloqua?
Decision Step
Form Submit
Update Rule
CRM Integration
Feeder App
An integration updates a custom data object that uniquely maps to contacts within Eloqua using an email address. When net-new contacts are created via the integration, the contact is created with the accurate field values. However, subsequent updates to mapped fields of the custom object records are NOT reflected on the contact.
What is the cause of this?
You cannot update field values on the contact table from a custom object record.
The “Save to Contact Table” processing step within record services is NOT enabled.
The “Update Existing Record or Data Object” processing step within services is NOT enabled.
The field mapping within the custom object is configured incorrectly.
Which three are essential to remember when configuring a basic microsite for a client? (Choose three.)
Updating the domain’s A record to point to Oracle Eloqua’s IP address is preferred over updating the CNAME record for the domain.
The Require Authentication check box must be selected to enable landing pages to be published to the microsite.
Each subdomain created off the client’s main website domain can only be linked to a single microsite within Eloqua.
If the CNAME record is accessible and updatable, the CNAME record should be set to s[site id].hs.eloqua.com.
If you use the A record to point the subdomain to Oracle Eloqua’s IP address, you must also add s[site id].hs.eloqua.com under the DNS Query Lookup.
Which is NOT considered a standard data object in Eloqua?
Opportunities
Accounts
Contacts
Leads
How do you define a sender’s mailing IP reputation?
a score based on how many people “liked” the sender on Facebook and clicked through to the landing page
the number of email recipients that do NOT unsubscribe from emails and update their email preferences
a measure of the sender’s mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam traps
the value put on the email recipients’ well-received comments from the message content
You want to access Profiler using your company’s login credentials.
Which URL would you choose?
Direct
XMLogin
SAML
SFDC IDP
Autologin
Which is a component of a standard CRM integration?
the creation of new accounts in CRM
the automatic creation of a sales user in Eloqua
the automatic sync of Eloqua Lead Score changes in CRM
the creation of new contacts in Eloqua
Which scenario would require a custom subscription management page?
managing contact-level security
managing multiple brand identities
enabling sales tools
ongoing data cleansing
Which two combinations can be used to cleanse or normalize new contact data in Eloqua? (Choose two.)
a segment on a contact Program Canvas with the Contact Washing Machine app
a segment on the Campaign Canvas with the Contact Washing Machine app
a feeder in Program Builder with the Contact Washing Machine app
a listener step on the Campaign Canvas with the Contact Washing Machine app
a segment on a CDO Program Canvas with the Contact Washing Machine app
Which two are valid Data Export options? (Choose two.)
Export Campaign data
Export to an Eloqua FTP server
Export a compressed zip file
Export only records changed since last run
While using the Contact Washing Machine app for a data normalization project, which action would allow you to combine the value from two separate fields into one?
Lookup
Replace
Compost
Math
If a contact’s profile information stays the same and they are NOT active, which Lead Score change could occur?
A4 to D4
B1 to C3
C3 to C4
A2 to C1
Which is considered a transactional email?
an offer from a partner
an announcement from the CEO
an exclusive upgrade for existing customers
an update to your customer privacy policy
