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WorksheetsImprove Customer Engagement with Digital Mindset
Total questions: 10
Worksheet time: 8mins
For people who were born between 1966 and 1976, what will they value most?
Quality and Durability
Service and Support
Social Responsibilities
Access anytime, anywhere
Which type media is most effective to reach out to the millennials?
Advertise on hardcopy News Paper
Advertisement at the bus stops
Handing out flyers
Social Media like IG or Twitter
What does PESO represents?
Paid, Earned, Source, Owned
Paid, Earned, Social, Owned
Post, Earned, Social, Out-sourced
Paid, Extraed, Social, Owned
Members of the public promoting your products is a form of...
Paid media
Owned media
Social media
Earned media
Who's input affect the customer's purchase decision?
Family
Friends
Reviews on the web
Company's information
All of the above
What would you be your Unique Selling Points (USP) when you are selling a smart phone to a Gen X customer? (there are more than 1 answers)
24/7 Support
Oled Display
Choice of storage capacity and prices
Every phone you buy, $5.00 will be donated to charity
Alibaba's "New Retail" is about combining
Online and Offline
Logistics and Data Technology
Media and Entertainment and Gamification
All of the above
According to Philip Kotler, creating an army of Advocates for the company is of strategic importance. Who can be an "Advocate" for the company?
Staff of the company
Vendors and suppliers of the company
Customers
Fans and Bloggers
All of the above
When customer "Ask" for information under the 5As of customer journey, which group is not within the control or influence of the company?
Friends and Family
Online Reviews and Reports
Netizen
Corporate Advertisement and Influencers
When advertising on Radio, Newspaper and Magazines the company is using...
Above the Line Advertisement
Below the Line Advertisement
Through the Line Advertisement
Over the Line Advertisement
