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WorksheetsAdvertising & Promotion
Total questions: 10
Worksheet time: 5mins
What is the definition of a MESSAGE?
How to get the message across
What the communication needs to say
What is the definition of the MEDIUM?
What the communication needs to say
How to get the message across
Which of the following are advantages of using loyalty incentives?
Repeat custom
Customer could lose the loyalty card
Collecting data about customers
What will a business need to think about if they are going to advertise?
Cost
Method
Message
Location of advertising
Which are ADVANTAGES of a business attending an exhibition to advertise their business?
Potential new customers
Competitors could be there
Face to face contact
Sales are not guaranteed
If a local business was to sponsor a local event what ADVANTAGES could there be for them?
If something negative happens at the event it could be linked to the business
Creates a positive opinion to a local target audience
It might not be the correct target audience
Could lead to increased sales
Which is an example of direct marketing?
Radio advert
Moving Billboard
TV advert
Leaflets posted through your door
When a business meets a potential customer face to face it is good because....
You get to know the business owner and then you are more likely to place an order if you like them
It doesn't take that much time to go and meet someone
You can read body language and tell more about a person
You can ignore them easily
If a business is small and doesn't have a large budget which adverting method would be good for them?
Digital
Audio
Printed
Ambient
Nike need to do a new advertising campaign, what method would you suggest?
Digital
Audio
Ambient
Printed
