WorksheetsAdvertising
Total questions: 21
Worksheet time: 16mins
What is your name?
the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
Infringement
Copyright
Advertising Agency
Logo
_________________ includes using television and radio advertising to reach large audiences.
Print media
Electronic media
Broadcast media
What type of technique or strategy is used for this advertisement?
Slogans and jingles
Award labels
Sales and discounts
Gifts
Which of the following is NOT the function of headlines?
Gain immediate attention
appeal to self-interest
Lead readers into the text
Sell product
Where have you seen adverts before?
On bus stop
At the train station
On a billboard
In the newspaper
Who pays to advertise?
Spokesperson
Advertiser
Media
Ad Agency
If you hear about a new product from a friend or relative, this is called "_____________ advertising"
word-for-word
mouth-to-mouth
word-of-mouth
to differentiate
between two products
a message to somebody
somebody's attention
one product from another
a short, attention grabbing, or memorable phrase used in advertising.
BRAND
SLOGAN
PLOY
DEMOGRAPHIC
What kind of products do celebrities usually (a) ?
a short easily remembered phrase, especially one used to advertise an idea or a product
brand
logo
slogan
jingle
Which of the following is NOT a benefit of online advertising?
Ad Aggression
Large Outreach
Cookies
Constant Exposure
What is the main purpose of online advertising?
To annoy people while they use the internet
To get people to come back to their website
To get you to buy those shoes sitting in your cart
To show the product, inform about the product and sell to audiences
classified ads
small advertisements often put in a newspaper or magazine by individuals
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
the degree to which people continue to buy from the same brand or company
DAGMAR approach is proposed by
Russel Colley
Bay and Wheeler
John Mayers
......shows amount to be spent on advertising promotional efforts.
As agencies
Ad effectiveness
Advertising Budget
........ Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.
Surrogate Advertising
Unique Selling Proposition
Reminder Advertising
