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WorksheetsAdvertising and Media Research
Total questions: 11
Worksheet time: 4mins
An organized and systematic study and investigation of a field of knowledge
Customer Analysis
Research
Compettitor Analysis
Marketing
What is research?
When you are given the answers
When you use resources to find information
When you copy someone else's work
All of the above
Why should you cite your resources?
To give credit to the people created it
To copy another person's work
To use it as our own
None of the above
Which website or address (URL) would not be reliable?
NASA
Britannica
Wikipedia
.gov or .edu websites
Examples of this type of research are: Measures of media audiences, Content Analysis
Exploratory Research
Explanatory Research
Descriptive Research
You Might be considering a more elaborate study but feel it is prudent to see if the larger scale is feasible. What type of research will you do?
Descriptive
Exploratory
Explanatory
What is this research wherein Focused Group Discussion is more sufficient method to use?
Positioning Research
Message Research
Competitive advertising research
What is the definition for media?
The newspaper and books.
Facebook, twitter, instagram.
Means of communication or ways that people communicate.
something that is in the middle.
Which is NOT a digital media?
ESPN TV
TIME Magazine
True or false: Media can persuade you to do something?
True
False
An organized and systematic study and investigation of a field of knowledge
Customer Analysis
Research
Compettitor Analysis
Marketing
