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Business Research Methods 2

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

A gap or uncertainty which hampers the process of efficient decision making in a given body of knowledge

a)

Hypothesis

b)

research design

c)

research problem

d)

none of these

2.

Two moderators deliberately take opposite sides on the issue under discussion

a)

mini focus groups

b)

two way focus group

c)

online focus groups

d)

duelling moderate focus group

3.

Research process begin with

a)

introduction

b)

hypothesis

c)

the discovery and identification of problem

d)

none of the above

4.

A small experiment to designed to test logistics and gather information prior to a larger study

a)

focus group

b)

secondary data analysis

c)

pilot study

d)

case analysis

5.

data is collected to know the brand awareness of the customers

a)

primary data

b)

secondary data

c)

internal data

d)

none of these

6.

Small portion of existing knowledge and experience of the people is published in written form

a)

experience survey

b)

pilot study

c)

focus group

d)

problem definition

7.

name the preliminary research

a)

basic research

b)

descriptive research

c)

applied research

d)

exploratory research

8.

A theory explains and predicts about a

a)

principles

b)

phenomena

c)

formula

d)

none of these

9.

research deals with the practical problems

a)

fundamental research

b)

applied research

c)

exploratory research

d)

experimental research

10.

Analysis determines the cost of each production item used to produce goods and services

a)

marketing

b)

financial

c)

technical

d)

investment

11.

Name the method or an approach of exploring the life of a social unit

a)

preliminary study

b)

case study

c)

secondary study

d)

none of these

12.

Researcher may have a list of topics to be discuss ,Much like a informal discussion

a)

pilot study

b)

experience survey

c)

casual study

d)

situational analysis

13.

census data is an example of

a)

basic data

b)

primary data

c)

secondary data

d)

casual data

14.

customer letters are the example of

a)

external secondary data

b)

internal secondary data

c)

casual data

d)

none of these

15.

A way of gaining knowledge by means of direct and indirect observation or experience

a)

empirical research

b)

fundamental research

c)

applied research

d)

casual research

16.

Generally involves a large audience to collect a large amount of data. name it

a)

Survey research

b)

applied research

c)

casual research

d)

none of these

17.

An experiment is set up and a hypothesis is tested by creating a situation in which one of the variable is manipulated.

a)

exploratory research

b)

basic research

c)

experimental research

d)

none of these

18.

It is used to understand the traits or behaviour of a subject under observation after repeatedly testing the subject over a period of time. name it

a)

applied research

b)

survey method

c)

Longitudinal study

d)

none of these

19.

An observational type of method, in which a set of audience is observed at a given point in time.

a)

Longitudinal study

b)

cross sectional study

c)

survey method

d)

case study

20.

Research results will be descriptive rather than predictive.

a)

quantitative research

b)

qualitative research

c)

fundamental research

d)

applied research