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WorksheetsCopywriting Quiz Part 2
Total questions: 10
Worksheet time: 7mins
One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called?
Media Department
Account Director
Account Executive Department
Creative Department
If we make a creative brief, it must be contain by several things, except
Key Insight
Target Audience
Media Consideration
Body Copy
What type of emotional message appeal that been used in this printed ad copy?
Guilty Appeal
Fear Appeal
Sad Appeal
Rational Appeal
What is In-Up-Down-Out means ?
The music in radio ad goes into standard volume and then decreases, and disappears
The increment of sound gradually, from slowly then getting louder
The voice of a conversation that is carried out directly in front of the microphone to create the impression of an indirect conversation (from a distance)
The music in radio ad goes into a standard volume and then becomes the background of the ad
One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?
Off Mike
Cross Fade
Fade In
In-Up-Down-Under
According to the format approach, there is a radio ad copy that have a function to describing some information and usually used for public service ads. What is the name of that radio ad copy?
Humor
Direct Selling / Description
Educational
Testimonial
What is narrative radio ad copy means?
A form of radio ad that conveys messages in the form of short duration songs
The ads that using a straight to the point approach or directly to the purpose of the radio ads
A form of radio ad that only shows the conversation of one person only
The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained
What type of radio ad that been used in this radio ad copy?
Spot
Jingle
Educational
Humor
What kind of format approach that been used in this radio ad copy?
Testimonial
Monolog
Direct Selling
Combination
What kind of form that been used in this radio ad copy?
Humor
Ad lips
Narrative
Monolog
