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L2 BTEC Tech Marketing Learning Aim A

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of these is a function of marketing?

a)

Cold calling

b)

Following up on leads

c)

Anticipating and satisfying customer requirements

d)

Demonstrating products

2.

Which of these is not a function of marketing?

a)

Identifying a customer want or need

b)

Developing a product to meet the customer's needs

c)

Check the business is charging the right price

d)

Building customer relationships

3.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

4.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

5.
A group of people or companies who want a product or service and are willing and able to buy it.
a)
price
b)
product
c)
advertising
d)
market
6.

Which of these is not a key skill needed for interpersonal communication

a)

Speaking to customers

b)

Responding to queries

c)

Interviewing people/customers

d)

Creating leaflets

7.

Which of these is a key skill for written communication

a)

Calling customers

b)

Putting together information packs

c)

Time management

d)

Handing out leaflets

8.

Which of these is not a key skill required for a job in marketing?

a)

Influencing and negotiating skills

b)

Computer skills

c)

Organisation skills

d)

Driving skills

9.

BLANK is identifying, anticipating and satisfying customer requirements

(a)  

10.

BLANK teams sell products and services

(a)