A statement, reason, or fact for or against a point is

The persons reached by a book, media or television broadcast, etc. is

The main idea of the writing or the point the author wants you to remember the most is

A quotation from or reference to a book, paper, or author, especially in a scholarly work is

A claim made to rebut a previous claim is

The quality of being trusted and believed in is called

The choice and intentional use of words and phrases in writing and speeches is called

An appeal to the ethics and credibility of a speaker or source is called

A statement made clearly and in detail, leaving no room for confusion or doubt is

Faulty or mistaken logic is called

A mistaken belief, especially one based on an unsound argument, is called

A conclusion reached based on evidence and personal knowledge is called

An appeal to logic and reason is called

An appeal to emotions is called

The speaker or author's perspective on the topic is called

The author's reason for writing the piece is called

The ART of effective or persuasive speaking and writing is called

The most important or foundational idea of an argument, presentation, or piece of writing is called

The author's attitude toward the subject is called