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Tech Alumni XII

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content are collectively known as?

a)

Email

b)

Social Media

c)

Instant Messaging

d)

Newsletter

2.

Which of the following is a free social networking micro blogging service that allows registered members to broadcast short posts?

a)

Twitter

b)

Snapchat

c)

Facebook

d)

Instagram

3.

Which of the following forms of social media is known as the world’s largest professional network?

a)

Instagram

b)

LinkedIn

c)

Twitter

d)

Facebook

4.

The hash tag, which acts like a meta tag, is expressed as....

a)

!keyword

b)

#keyword

c)

*keyword

d)

$keyword

5.

What is the correct expression when a video, meme or photo becomes very popular on the Social Media?

a)

It is "on fashion"

b)

It is "well liked"

c)

It is "trendy"

d)

It has gone "viral "

6.

What is the most used App in the world?

a)
b)
c)
d)
7.

What is "AMA"?

a)

It´s when you ask people to answer questions.

b)

It´s when people start a "live video" on Instagram.

c)

It´s when you say to your followers that they can ask you any question.

d)

It´s when you invite your followers to play a quiz.

8.

Which icon is Pinterest?

a)
b)
c)
d)
9.

How does social media marketing affect small businesses?

a)

by increasing their competition

b)

by discrediting big brands

c)

by helping them advertise without huge investments

d)

by helping them connect with friends

10.

Which action describes a strategy of search engine optimation?

a)

organizing contests and prizes on the website

b)

including a CTA to engage visitors to a website to revisit the site

c)

adding keywords in the URL of the website

d)

using a monitoring tool such as Google search

11.

What serves as the best metric of your social marketing strategy?

a)

the number of "followers" you have on Twitter

b)

your profit

c)

the number of "hits" on your web page

d)

the number of unique visitors to your website

12.

Which social media marketing concept engages visitors, getting them to revisit your website and tying them to offline events for the benefit of your company?

a)

customer engagement

b)

bounce rates

c)

return on investment

d)

call to action

13.

Which is a combination of a photo sharing site and a social bookmarking site?

a)

Instagram

b)

Shutterfly

c)

Pinterest

d)

Snapfish

14.

Which food delivery app recently faced flak on social media because of unprofessional behavior of one of its delivery boys?

a)

UberEats

b)

Swiggy

c)

Foodpanda

d)

Zomato

15.

Which famous social network's CEO was questioned by US Congress in relation to a scandal where user profile data was accessed by a political consultancy?

a)

Mark Zuckerberg, Facebook

b)

Jeff Bezos, Amazon

c)

Jack Dorsey, Twitter

d)

Sundar Pichai, Google

16.

After a certain CEO's remark of Indians being too poor to be considered for market expansion, which social media app did Indians mass uninstall?

a)

Instagram

b)

Snapchat

c)

Tik Tok

d)

Facebook

17.

Which is the first Indian origin series by Netflix, that marketed itself heavily via social media and created a positive buzz globally?

a)

Religious Games

b)

Sacred Games

c)

Spiritual Games

d)

Devotional Games

18.

If you are posting the same data on different channels, you should post simultaneously on same day and time.

a)

False

b)

True

19.

What is a social media audit?

a)

a hard look at all social media activity and conversations about your brand

b)

a method to direct your customers to social media channels

c)

a way to reach your customers in channels online

d)

All the above

20.

Key words that are used to get a consumers attention

a)

Money, Subscription

b)

Free, Instantly, New, Guaranteed, Sale

c)

Follow, Like, Please

d)

All of the above