WorksheetsBAFS BS
Total questions: 10
Worksheet time: 10mins
Which of the following are not the reasons why customer relationship management could help increase sales to existing customers?
To understand more the needs and requirement of existing customers and provide better marketing strategy
To facilitate cross-selling
To help differentiate products from competing ones
To enhance loyalty of existing customers
List one factor of consumers' information search
(a)
Which of the following are non-monetary rewards for salespeople?
(1) better welfare
(2) commission
(3) cash bonuses
(4) more job autonomy/authority
(1)(2)(3)
(2)(3)
(1)(4)
(1)
Which of the following statements about a partnership is/are correct?
(1) There is no limited partner in a general partnership.
(2) Limited partnership is a legal entity separate from its owners.
(3) All partners in a limited partnership only have limited liability.
(1) only
(1) and (2) only
(2) and (3) only
(1), (2) and (3)
Which of the following are the characteristics of services?
Wuhan Virusability
Perishability
Intangibility
Variability
For a toy company, which of the following is not regarded as an example of fulfilling its social responsibility?
using recycled materials to produce toys
donating toys to orphanages
offering 20% discount to customers during Christmas
improving the working environment of its employees
Which of the following statement about the differences between the business market(BM) and the consumer market (CM) are correct?
Business market has more buyers than the consumer market
Business buyers are more geographically concentrated than individual consumers
Individual consumers buy in bulk while business buyers buy in small amount
Business buyers face fewer complex purchase decisions than individual consumers.
Which of the following are the stages of product life cycle?
Product development
Introduction
Growth
Maturity
Decline
Which of the following are the main functions of a marketing department of a company?
(1) plan marketing research
(2) formulate pricing strategy for the products
(3) control product quality
(1) and (2) only
(1) and (3) only
(2) and (3) only
(1), (2) and (3)
Which of the following are the survey contact methods?
Personal interviews
Assign secret consumers
Focus group discussion
Electronic means
