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WorksheetsMarketing Chapter 1 & 2 Test
Total questions: 30
Worksheet time: 15mins
Let's assume your parents do the household shopping, which includes buying special snacks, cereals, and shampoos requested and consumed only by you and your siblings. In this case, what would your parents be identified as?
Customers but not consumers of the products
Consumers but not customers of the products
Consumers and customers of the products
What term is used to describe the people born between 1946 and 1964?
Generation Z
Millinials
Baby Boomer Generation
Generation X
What term is used to describe the people born between 1980 and 2000?
Baby Boomers
Generation X
Generation Z
Millinials
The four P's that make up the marketing mix are?
Product, Price, Promotion and Place
Product, Price, Project, Promotion
Product, Price, Promotion and Pizza
_____________ is the process of devleoping, promoting and distributing products to satisfy customers' needs and wants.
Marketing
Products
Goods
Services
_______ are the kinds of things you can physically touch or hold in your hand
Marketing
Goods
Exchange
Services
Which economic utility is not classified as a marketing utility?
Form Utility
Place Utility
Posession Utility
Time Utility
Which form of utility involves having a product where customers can buy it?
Form Utility
Place Utility
Time Utility
Information Utility
_________ utility is having a product available at a certain time of the year or a convenient time of day.
Posession
Time
Place
Information
Which type of utility involves the exchange of a product for some monetary value?
Information
Possession
Form
Time
To encourage sales, retailers may feature information about products and special offers and inform potential customers through ads, signs, or displays is an example of which type of utility
Form
Information
Place
Time
Which of the following is not one of the seven functions of marketing?
Distribution
Financing
Promotion
Place
You will usally have more opportunities to advance in a marketing career than in almost any other area of business
True
False
One of the most obvious benefits of a career in marketing is the opportunity to make a below average income.
False
True
Job opportunities in production are increasing and they are decreasing in marketing.
False
True
There are 21 generally accepted areas, or career applications within the field of marketing. which of the following are included?
All the above
Advertising
Food Marketing
Real Estate
Which of the following is a skill level in marketing occupations?
Career Sustaining
Marketing Specialist
Marketing Supervisor
Manager / Owner
All the Above
What proportion of the U.S. work force is involved in marketing activities
1/3
2/3
1/4
3/4
Marketing and sales careers offer the slowest route to middle and top management.
True
False
All potential customers who share common needs and wants, and who have the ability and willingness to buy the product, are considered what?
Marketing concept
Customer
Consumers
Market
________. _________ is focuing all marketing decisions on a very specific group of people who you want to reach.
Target marketing
Customer profile
Marketing mix
Target mix
________. ________ can include information about the target marketing with regard to age, income level, ethnic background, occupation, attitudes or geographic residence of the targeted customer.
Target marketing
Customer profile
Marketing mix
Target mix
_________ _________ is a way of analyzing a market by specific characteristics in order to create a target market
Discretionary income
Market segmentation
Disposable income
Generation X
Businesses may possibly segment a market by which of the following
Demographics
Psychographics
Geographics
Product Benefits
All the above
__________ refers to statistics that describe a population in terms of personal characteristics.
Demographics
Psychographics
Geographics
Product Benefits
________ _________ is the money left after taking out taxes
Disposable Income
Discretionary income
Market segmentation
__________ ____________ is the money left after paying for basic living necessities such as food, shelter, and clothing.
Disposable income
Discretionary income
Market segmentation
The study of consumers' social and psychological characteristics is which of the following
Geographics
Psychographics
Demographics
Product Benefits
All of the following are major benefits of working in marketing EXCEPT.
Below average salary
Fringe benefits
Intersting and varied work
Opportunites for rapid advancement
What's In Your Wallet is which of the following companies slogan?
Capital One
UPS
Wendy's
Staples
