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WorksheetsMarketing Activities
Total questions: 25
Worksheet time: 23mins
Correctly identify the image above.
promotional product
promotional item
promotional material
promotional image
What effects does improper disposal of packages and wrappers have on the environment?
air pollution
flooding
binding up the soil
All of the above
Plastic takes 500 to 1000 years to break down.
True
False
Maybe
Not sure
Promotional items and material
advertises a business
advertises a brand
advertises the logo
advertises the slogan
List four common promotional materials used in marketing.
(a)
The following are reasons for jingles in advertising:
branding
memory
repetition
proven
Is it a fact that the longer the melody, is the likelihood of you remembering the jingle
True
False
"Eat Fresh", is it a logo, jingle or a slogan
logo
slogan
jingle
Which has the correct 4 P's of marketing
place, production, promotion, price
product, price, place, promotion
place, production, promoter, pricing
A target audience involves persons of the same
education, demographic, race, religion
values, interests, beliefs, personality
occupation, age, gender, income
purchasing status, spending status, brand name, culture
Why is it necessary to have a target audience?
It leads to waste of creativity time
you can narrow your search
keeps it specific
It helps you to personalize your content
The overall sacrifice a customer is willing to make for the product or service is
place
promotion
product
price
A set of tools a company use to promote its brand is referred to
marketing
promotion mix
marketing mix
marketing promotion
Promotional Strategy helps to
build awareness
generate demand
fosters interest
encourage customers to take action
all of the above
Persuasive advertising seeks to convince the customer while Informative
highlights the customer
provides information to the customer
remind the customer
sings to the customer
In designing a promotional ad what are the essential elements:
Call to Action, images, packaging, selling, promotion
Catchy headline, sub headline, selling benefits, images, call to action
Selling benefits, sub headline, call to action, advertising
Images, packaging, selling, benefits, headline
Identify the 4P's of Marketing.
Price, Place, Product, people
Product, place, promotion, price
Place, produce, promotion, price
Distribution channel may be defined as
linkage between the distributor and the producer
linkage between the product and sales of it
linkage between the producer and the final consumer of a product.
linkage between the producer and the final channel
The movement of goods between the producer, retailer and consumer is called
direct distribution
indirect distribution
formal distribution
informal distribution
The marketing of goods and services to initiate trial or purchase over a short-term to increase demand and sales
sales promotion
flash sale
coupons
contests
An individual who sets up a new business venture undertaking all financial risks in the hope of making a profit.
An _________ or ___________ pursued throughout your life is known as a __________.
(a)
A ________ is the ability to use one’s ____________effectively and readily.
(a)
Soft skills needed in business are:
Differentiate soft skills from hard skills
