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WorksheetsYear 9 HGS Business Challenge
Total questions: 20
Worksheet time: 9mins
Name
Class
Date
1.
What is an example of secondary research?
a)
Focus Group
b)
Observation
c)
Newspaper
d)
Questionnaire
2.
What is the better definition of secondary research?
a)
Stealing someone else's information
b)
Using information that already exists
c)
Collecting new information
d)
Finding old research
3.
What is an example of primary research?
a)
Magazine
b)
Observation
c)
Newspaper
d)
Government statistics
4.
What is the difference between qualitative and quantitative
a)
They both mean more or less the same
b)
Qualitative is about numbers
c)
Quantitative means looking at opinions
d)
Quantitative is about numbers and figures
5.
What is not an advantage of a questionnaire?
a)
They are reliable
b)
They are always up to date
c)
They are accurate
d)
They are published (normally for free)
6.
Primary or secondary data:
A personal interview response to a new cereal packaging design?
a)
Primary Data
b)
Secondary Data
7.
Primary or secondary data:
A UK Government demographic report?
a)
Primary Data
b)
Secondary Data
8.
Which data is less expensive to obtain?
a)
Primary Data
b)
Secondary Data
9.
What type of research seeks to find in-depth, open-ended responses?
a)
quantitative
b)
marketing
c)
chi square
d)
experimental
e)
qualitative
10.
This is a small number of people who are brought together to discuss elements of a specific issue or problem.
a)
Focus Group
b)
Observation
c)
Survey
d)
Test Market
11.
What is qualitative data?
a)
Data involving numbers
b)
Data involving information with no numbers
c)
Data with information that involves business' marketing strategies
d)
data involving colors
12.
A price war occurs when competing sellers________ their prices _____________________.
a)
drop, below the competition
b)
drop, above the competition
c)
raise, below the competition
d)
raise, below the competition
13.
Companies develop product recognition for their brands by:
a)
creating catchy logos
b)
great customer service
c)
offering warranties for their brand
d)
all of the above
14.
An opportunity for success exists when a customer need is not being met by a competitor.
a)
True
b)
False
15.
To convince customers to buy from you instead of your competition, you need information about your competitors.
a)
True
b)
False
16.
Secondary data resources and observation can help you learn about your direct competitors.
a)
True
b)
False
17.
Analyzing the strengths and weaknesses of your competition is a waste of resources.
a)
True
b)
False
18.
Superior service, easy return policies, and frequent-buyer programs are some of the strategies you can use to maintain customer loyalty.
a)
True
b)
False
19.
Small businesses may have difficulty competing with large retailers because large retailers
a)
develop more complete customer profiles
b)
can keep larger quantities of products in stock
c)
have a larger target market
d)
offer superior service
20.
The most important way to maintain customer loyalty is
a)
listen to customers' concerns
b)
disregard customers choices
c)
not care about customers
d)
get as many customers as possible
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