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Worksheets01 marketing basic concepts
Total questions: 10
Worksheet time: 5mins
Which all of the following constitute the business environment? (Select ALL correct options)
Economic
Cultural
Political
Social
Technological
Segmentation is the process of _____
Selecting the RIGHT customers
Selecting the RIGHT Products for the customers
Dividing the market into smaller groups of customers
Creating a RIGHT image in the minds of the Right Customers
If you are Marketing Manager for a Paint manufacturing firm, which ONE of the following is NOT your B2B customer-category?
Individual households
Manfucturining firms
Service firms/institutions
Retailers
Government organizations
Creating a favorable and distinct image of your product or brand in the minds of target customers is called ______ .
Differentiation
Targeting
Segmentation
Positioning
Which of the following is FALSE regarding marketing mix?
All its elements together make a value proposition or offering to a customer.
Its elements are not inter-dependent of one another.
It is set of decisions in the hands of marketers.
Each element of marketing mix is a set of strategic decisions.
Which ONE of the following should ideally be the FIRST objective of marketing?
Customer satisfaction
Profit maximization
Sales maximization
Market share leadership
By definition, which ONE of the following does not form a part of the market for a firm?
Its Suppliers
Its Customers
Its Competitors
The Firm itself
Which ONE of the following segmentation criteria will you suggest to be the most effective to get the best outcome of marketing strategy?
Geographic
Demographic
Psycho graphic
Behavioral
Promotion element in marketing mix is set of strategies to ___________ .
manufactue or sell a number of different product lines
create, grow, and manufacture products needed by customers
Develop communication a business or organization uses to inform, persuade, or remind.
take the product to where the customer is.
The items you can touch, see or smell, such as rose flower, are called _____
concepts
goods
ideas
services
