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WorksheetsContent Marketing
Total questions: 21
Worksheet time: 11mins
What is difference between content and Content marketing?
Difference between SEO and Content Marketing?
Difference between SEO and Content Marketing?
Content marketing is NOT
A strategic marketing approach
Focused on creating and distributing valuable, relevant, and consistent content
Able to attract and retain a clearly defined audience
Just another name for social media marketing
. You can compare the value of Content Marketing with other marketing initiatives.
TRUE
FALSE
Find the wrong one in basic 4P's
Product
Price
Place
Process
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
CPM is the acronym for?
Clicks Per Mile
Clicks Per Minute
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
Which choice below is NOT a type of content marketing.
Image
MEME
OneNote
Social Media
The extended marketing mix comprises 3Ps (People, processes and physical evidence) and are they relevant to which sector?
Service sector.
Primary sector or raw materials.
Finished products sector.
E-commerce sector.
What means does mobile marketing use to promote its campaigns and interact with its customers?
Computers, social networks, SMS
Messages, QR codes, applications
Applications, smartphones, short codes
SMS (Short message service), QR codes, MMS (Multimedia message service)
What is Market Segmentation?
It is when a company selects a market to promote their products
It’s the identification of portions of the consumer market and grouping them with certain shared characteristics
It’s a process where you determine your product’s target
All of the above
What are the 4 types of market segmentation?
Industrial market, Consumer market, Gender, Social class
Lifestyle, Hobbits, Opinion, Incomes
Demographic, Psychographic, Behavioural, Geographic
Segments, Population density, Age, Size
What is media.
Where there is user generated content
Where there is editor generated content
Where there is a publishing & distribution of content
None of these
Custom audience
an audience that has bought something from you
a personal invitation to visit the Queen at Buckingham Palace
an audience similar to an audience that a brand is already targeting
an audience, chosen by a marketer, based on specific demographics
Monetization
Photoshopping pictures so they look like French Impressionist paintings
paying money to your visitors to grow your audience
leveraging social media content in an effort to increase revenue
All the cash circulating in the US economy
Unicorn
A mythical horse-like animal that has wings
content that performs significantly better than any other content
a Facebook page that is singularly unique and can't be duplicated
the perfect Facebook business page content with universal appeal to all visitors every time
This is the simplest, most common form of communication on the Facebook platform
Facebook live
Facebook Stories
Status updates
1 Minute Videos
