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02 B2B Marketing Definition

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

When you buy a formal shirt for yourself to attend an interview, it is a ____ transaction.

a)

B2B

b)

B2C

2.

When your College buys the same formal shirt for you for placement preparations, it is a ____ transaction.

a)

B2C

b)

B2B

3.

When Airtel buys soft drinks for its staff-cafeterias, it is a ____ transaction.

a)

B2C

b)

B2B

4.

When you start an Interior-Decoration business and purchase a paint brush, it is a ____ transaction.

a)

B2B

b)

B2C

5.

The transaction of Delhi Govt. Health Service Department buying medicines for free distribution to Slum-dwellers is a ____ transaction.

a)

B2C

b)

B2B

6.

The ‘Anytime Fitness’ chain of Gyms is a ________ type of B2B customer for a Gym Machine manufacturer.

a)

Private sector manufacturing enterprise

b)

Private sector Service enterprise

c)

Private sector reseller chain

d)

Govt. sector service firm

7.

Indian Railways is a ________ type of B2B customer.

a)

Govt. organization in manufacturing sector

b)

Govt. organization in reselling business

c)

Private sector service firm

d)

Govt. organization as a service firm

8.

McDonald’s buys potatoes in bulk to make French Fries. This is an example of _____ in B2B marketing.

a)

Purchased product used for retail selling

b)

Purchased product used for its in-house operations

c)

Purchased product used as component raw material for McDonald’s final product

9.

The ‘Anytime Fitness’ chain of Gyms buys the Protein supplement from you and serves it as a part in a monthly Gym service Package to its member customers. Which ONE of the following is true for this B2B transaction?

a)

Private sector manufacturing firm buys your product as component of its final product

b)

Private sector Service firm buys your product as component of its final service product

c)

Private sector Service firm buys your product to perform its operations better.

d)

Private Reseller chain buys your product in bulk and sells it to its members.

10.

Indian Passport Office has outsourced its operations to TCS. What kind of B2B transactions is this?

a)

Govt. organization is reseller for TCS

b)

Govt organization buys TCS service product as a component for its final service product to individuals

c)

Govt organization buys TCS service product for its own in-house consumption in business operations.