A pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time.

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

A specific group of people or consumers targeted for any brand application or experience.

individual audience member’s experience as he or she interacts with a brand

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Which one is the reason to do Branding?

Which one is NOT a brand?