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WorksheetsCHAPTER 4
Total questions: 10
Worksheet time: 5mins
The buying behaviour of final consumers: individuals and households who buy goods and services for personal consumption.
Consumer market
Consumer buyer behaviour
Need Recognition
Competitor
The third process in THE BUYER DECISION PROCESS is ___.
Evaluation of Alternatives
Postpurchase Behavior:
Information Search
Need Recognition:
Need Recognition is ___.
The stage of the buyer decision process, in which the consumer recognizes a problem or need
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Information Search is ___.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search.
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
Evaluation of Alternatives is ___.
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
The buyer’s decision about which brand to purchase.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Purchase Decision is ___.
The buyer’s decision about which brand to ban.
The buyer’s decision about which brand to research.
The buyer’s decision about which brand to review.
The buyer’s decision about which brand to purchase.
Postpurchase Behavior is ___.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
The stage of the buyer decision process, in which the consumer recognizes a problem or need
Which of the following is NOT a psychological factors that affect consumer behavior?
Motivation
Occupation
Perception
Learning
A motive (or drive) is a need that is sufficiently pressing to direct the person to seek satisfaction.
Motivation
Perception
Learning
Beliefs and attitude
The process by which people select, organize, and interpret information to form a meaningful picture of the world.
Motivation
Perception
Learning
Beliefs and attitudes
