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ABM Dry RUN - Test

Total questions: 15

Worksheet time: 5mins

Name
Class
Date
1.

Marketing has no influence in our society

a)

True

b)

False

2.

Example of DEMANDS:

a)

electric fan in summer

b)

water

c)

macbook air

d)

None of these

3.

Marketing is the activity of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

a)

True

b)

False

4.

Marketing can only be done by profit-oriented organizations.

a)

True

b)

False

5.

Marketing is about meeting consumer's needs profitably.

a)

True

b)

False

6.

Marketing tries to satisfy needs of consumers.

a)

True

b)

False

7.

Marketing tries to make mutually beneficial exchanges happen.

a)

True

b)

False

8.

Selling is part of marketing.

a)

True

b)

False

9.

A need is something that you are willing to pay for.

a)

True

b)

False

10.

Value depends on the moral judgment on the part of the consumer.

a)

True

b)

False

11.

Marketing is about making consumers feel richer after sale.

a)

True

b)

False

12.

A need involves a brand that you are craving for.

a)

True

b)

False

13.

A demand is something that you want whether or not you have the money to pay for it.

a)

True

b)

False

14.

Exchange is the center of marketing.

a)

True

b)

False

15.

The 3rd Stage in the CORE CONCEPT OF MARKETING is:

a)

Needs, Wants, and Demands

b)

Value, Cost and Satisfaction

c)

Products

d)

Exchange, Transaction and Relationship