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Service Excellence - Training

Total questions: 19

Worksheet time: 7mins

Name
Class
Date
1.

Below is NOT one of the Service Excellence terminology

a)

Best Practice

b)

Drivers of Satisfaction

c)

Complimentary

d)

Complaints

2.

..... is the difference between customer expectations and customer perceptions.

a)

Customer delight

b)

Customer gap

c)

Supplier gap

d)

Customer satisfaction

3.

According to the Gap model of service quality, "not having the right service design & standards" is ....

a)

Gap 1

b)

Gap 3

c)

Gap 2

d)

Gap 4

4.

Insufficient market research and understanding of customer needs leads to which gap in service quality?

a)

Gap 1

b)

Gap 3

c)

Gap 2

d)

Gap 5

5.

The gap between customer perception and customer expectation, also called the Service Gap is...

a)

Gap 4

b)

Gap 3

c)

Gap 2

d)

Gap 5

6.

The 'People' element of services leads to which gap?

a)

Gap 5

b)

Gap 3

c)

Gap 4

d)

Gap 2

7.

The SERVQUAL (service quality) instrument identifies how many dimensions of service quality?

a)

7

b)

4

c)

5

d)

8

8.

Which of the following is a method of gaining customer satisfaction?

a)

Not dealing with problems

b)

Slow service

c)

Long queues

d)

Helpful and friendly staff

9.

A benefit of offering good customer service is...

a)

Repeat business

b)

Reduced tax

c)

Less customers

d)

Poor reputation

10.

What are the benefits of good customer service?

a)

Attracting new customers

b)

Satisfied and motivated employees

c)

Bad publicity

d)

Lower staff turnover

11.

What causes upset/annoyed customers?

a)

Breaking promises

b)

Fast checkout queues

c)

Finding customers products that they need

d)

Polite employees

12.

What is an internal customer

a)

People outside the business who buy an organisations products of services

b)

The production cycle

c)

Only business managers

d)

Employees that work for the organisation and shop there

13.

What is an external customer

a)

People outside the business who buy an organisations products or services

b)

Employees that work for the organisation and shop there

c)

Production development teams

d)

Designer of the customer service policy

14.

What is a procedure dimension of customer service ?

a)

A written statement with the recruitment process included

b)

A written statement of the organisations policy and plans for dealing with their customers

c)

A document about how other rival businesses

d)

A document only about what customer service is

15.

What is a satisfaction survey?

a)

An instrument which gives a business no guidance of how well they are doing

b)

Used to inform customers of new product ranges

c)

It is used instead of training employees

d)

An instrument that helps businesses measure their customers' level of satisfaction with their product/service

16.

Below are the Hierarchy of customer value....

a)

surprising

b)

expected

c)

needed

d)

desire

17.

Factors that shape your customer expectation....

a)

Individual need

b)

Past Experiences

c)

Brand Ambassador

d)

word of mouth

18.

The dimension of customer service

a)

procedural

b)

struktural

c)

personal

d)

technical

19.

4 quadrant of customer service

a)

the freezer

b)

the friendly zoo

c)

the factory

d)

the Satisfactory