WorksheetsPGDBM END SEM IV 2018-20, Retail Marketing
Total questions: 30
Worksheet time: 23mins
The word retail has its origin in ________ word retaillier.
French
Greek
German
Italian
According to Kotler: “Retailing includes all the activities involved in selling goods or services to the final consumers for personal, ________________”
Business use
NGO Purpose
Storing Purpose
Non Business use
In Wheel of Retailing __________ Phase is Low Price, Low margin, Poor facilities, Low status and Limited product
Trading Phase
Entry Phase
Vulnerability Phase
Job profile of a retailer from _________ point is providing the goods that he needs in the required assortment, at the required place and time.
customer point
Economic point
Retailers Act as _______ Agents for Customers
Selling agent
Buying agent
Retailers Often Operate on Low Price ________Margin Model
Low
High
Role of Retailer in Distribution Channel
First Link
Last Link
Middle Link
India's first true shopping mall was inaugurated as lately as in 1999.
Delhi
Chennai
Mumbai
The Evolution of retail in India
Established formats- Emerging Formats- Traditional Formats
Established formats- Traditional Formats- Emerging Formats
Traditional Formats- Established formats- Emerging Formats
Traditional Formats- Emerging Formats- Established formats
Drivers of Retail change in India
High standard of living
Availability of low-cost customer credit
Increase in per capita income
All of the above
Walls and colour is a part of-
INTERIOR ATMOSPHERICS
EXTERNAL ATMOSPHERICS
Following Factors retailer needs to take into account while designing a store
Store Location
Store’s Layout
Visual Merchandising
All of the above
The store layout is the arrangement of _____ space
Product
Floor
Price
Promotion
Purpose of the store layout is
Generate Sales
Ease of customer
Maximum product exposure
Prevent Shrinkage
All of the above
The counters and fixtures are placed in long rows or ‘‘runs,’’ usually at right angles, throughout the store.
Grid
Free-flow
Loop
Spine
A single main aisle runs from the front to the back of the store, transporting customers in both directions
Grid
Free-flow
Loop
Spine
Discount stores strategy is
MRP
Lower than MRP
EDLP
Retail institution owned by its member customers are called
Ownership store Retailer
Corporate Chain
Franchising
Consumer Cooperatives
Marketing efficiency is improved through segmentation and targeting.
Direct Mail
Automatic Vending
Television shopping
Online Shopping
The ___________ or ‘concept’ pattern, as its name suggests, is widely used in small specialist shops
Free flow
Boutique
Mouse trap
Grid
This “spotlight” type lighting allows storefronts to draw attention to a few products.
Ambient lighting
Accent lighting
High-activity lighting
This Layout is better suited to medium-sized specialist store with a narrow front but deep interior
Racetrack
Spine
Free-Flow
Boutique
Is used when prices are set to a
certain level where the consumer perceives the price
to be fair.
Cost oriented pricing
Pychological pricing
Dynamic pricing
The two products with the similar prices should be the most expensive ones, and one of the two should be less attractive than the other
Decoy pricing
Dynamic pricing
Double ticketing
Is a revenue model that works by offering a product or service free of charge
Freemium
Bundling
Price lining
Mall is
only one store
multiple stores of different brands
one store with multiple brands
one brand store
Exclusive brand store means
Bata
Lenskart
Unlimited
Brandfactory
E-retailing refers to
sales of electronic items
catalog shopping
computerized store
retailing and shopping through internet
Shopping malls, super markets and hypermarkets come under which type of marketing?
wholesale
retail
direct marketing
agent service
Which of the following is NOT an example of non-store retailing?
mail order
party plan
department store
Catalogue shop
