wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Product Life Cycle

Total questions: 30

Worksheet time: 12mins

Name
Class
Date
1.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

2.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

3.

What is a product extension?

a)

longer production time

b)

products with extension features

c)

strategies to keep the product from declining

d)

products that keep going through the different stages

4.

Which stage requires a lot of advertising?

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

5.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

6.

What should a business do in the intro stage?

a)

make lots of their product

b)

build up sales

c)

increase staff numbers

d)

increase customer awareness

7.

What could a business do in the decline stage?

a)

remove the product from the market

b)

use a product extension strategy

c)

increase production

d)

sack the directors and start again

8.

Which stage has economies of scale?

a)

introduction

b)

growth

c)

maturity

d)

decline

9.

What stage would Netflix be in?

a)

introduction

b)

growth

c)

maturity

d)

decline

10.

What stage would Kleenex Handee Towels be in?

a)

Introduction

b)

Maturity

c)

Decline

d)

Growth

11.

What stage has a number of prototypes?

a)

introduction

b)

growth

c)

maturity

d)

decline

e)

Development

12.

What stage would a business have large market share?

a)

Intro

b)

growth

c)

maturity

d)

decline

13.

What stage could encourage niche markets?

a)

intro

b)

growth

c)

maturity

d)

decline

14.

What stage would gluten free sausages be in?

a)

intro

b)

growth

c)

maturity

d)

decline

15.

What, from the list below, has Coke Cola done to its product to survive?

a)

change the recipe

b)

change the bottle

c)

changed the size

d)

change the logo

16.

What stage will have decreases in production?

a)

intro

b)

growth

c)

maturity

d)

decline

17.

What stage has least competitors?

a)

intro

b)

maturity

c)

decline

d)

growth

18.

What is the MAIN purpose of using a PLC?

a)

to help with staffing issues

b)

to improve customer service

c)

to help make better marketing decisions over time

d)

to lift salaries for directors

19.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
a)
True
b)
False
20.
What is happening at point F on the Product Life Cycle?
a)
Introduction
b)
Decline
c)
Maturity
d)
Growth
21.
Which of these are extension strategies of a product?
a)
Cut price
b)
Modify the product
c)
All of these
d)
Special Offers
22.
An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?
a)
Decline
b)
Maturity
c)
Introduction
d)
Growth
23.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
24.
Firms with a technically superior good may well engage in price skimming. This comment could apply to which stage of the Product Life Cycle?
a)
Introduction
b)
Growth
c)
Decline
d)
Maturity
25.
Firms with a technically superior good may well engage in price skimming. This comment could apply to which stage of the Product Life Cycle?
a)
Introduction
b)
Growth
c)
Decline
d)
Maturity
26.
What happens to the cash flow of a business at the growth stage of the product life cycle?
a)
The cash flow should become more positive
b)
Cash flow is likely to be negative because money has to be spent on research and development
c)
Sales will fall and cash flow will drop
d)
There may be a need to spend money re-promoting the product. As a result, cash flow may begin to fall.
27.
Costs are incurred e.g. building new production lines, promotion and distribution costs. Likely the product will still not be profitable. The length of this stage will vary.
a)
Maturity
b)
Growth
c)
Introduction
d)
Decline
28.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
29.

In this stage:

•Low sales

•High cost per customer acquired

•Negative profits

•Innovators are targeted

•Little competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

30.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products

Similar Resources on Wayground

New Joinee Induction Quiz

26 questions

New Joinee Induction Quiz

quiz

Worksheet

•

Professional Development

CIW 10

26 questions

CIW 10

quiz

Worksheet

•

7th Grade - Professio...

Understanding Business 12th Ed ch.9-10

32 questions

Understanding Business 12th Ed ch.9-10

quiz

Worksheet

•

University - Professi...

QTRIP 2020-21

30 questions

QTRIP 2020-21

quiz

Worksheet

•

Professional Development

Sales and Products

33 questions

Sales and Products

quiz

Worksheet

•

Professional Development

market research

25 questions

market research

quiz

Worksheet

•

Professional Development

Quality Quiz

25 questions

Quality Quiz

quiz

Worksheet

•

Professional Development

Assortment Planning (MSIB)

25 questions

Assortment Planning (MSIB)

quiz

Worksheet

•

Professional Development