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Typography in Design Review

Total questions: 30

Worksheet time: 23mins

Name
Class
Date
1.

Increasing or decreasing the space between ALL letters in a word is called:

a)

leading

b)

tracking

c)

kerning

d)

spacing

2.
Is the font in this image serif or sans-serif?
a)
serif
b)
sans-serif
3.
Is the font in this image serif or sans-serif?
a)
serif
b)
sans-serif
4.
Type height is measured in:
a)
inches
b)
points
c)
picas
d)
kilojoules
5.

72 points is roughly equal to one:

a)

inch

b)

centimeter

c)

pica

d)

pixel

6.

Adjusting the spacing between letter pairs:

a)

leading

b)

kerning

c)

nit-picking

d)

typesetting

7.

The terms "typeface" and "font" are exactly the same thing.

a)

True

b)

False

8.

TRUE or FALSE: 2 to 3 typefaces can be used together to add variety.

a)

true

b)

false

9.

TRUE or FALSE: If everything stands out, nothing stands out.

a)

true

b)

false

10.

Fonts that are script, all caps or just plain decorative are typically used as:

a)

Text Type

b)

Display type

c)

Caption Type

d)

Simple Type

11.

Hierarchy is used to guide the readers eye in order of importance.

a)

True

b)

False

12.

He is credited with inventing movable type

a)

H. Scribenberg

b)

D. Fontalioni

c)

J. Gutenberg

d)

R. Mutt

13.

Display fonts are best used for

a)

professional documents like a resume.

b)

documents viewed on a computer screen.

c)

small amounts of text: title, header or logo.

d)

large paragraphs of text as in an article or book.

14.

Which image shows a display font?

a)
b)
c)
15.

This block of text is aligned:

a)

justified

b)

centered

c)

flush right, ragged left

d)

flush left, ragged right

16.

This block of text is aligned:

a)

justified

b)

flush right, ragged left

c)

flush left, ragged right

d)

centered

17.
Typeface family with a formal, handwritten appearance.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
18.

This block of text is aligned:

a)

justified

b)

flush right, ragged left

c)

flush left, ragged right

d)

centered

19.

Line length (width) is measured in:

a)

inches

b)

points

c)

picas

d)

pixels

20.

An ancient Egyptian writing system in which pictures were used to represent ideas and sounds.

a)

Pictograms

b)

Cuneiform

c)

Hieroglyphics

d)

Semitic

21.

The Sumerians developed ____________, the world's first system of writing, later used by the Babylonian people.

a)

cuneiform

b)

scribe

c)

epics

d)

cylinder seals

22.

The earliest written communication was through _______________, or picture symbols.

a)

alphabet

b)

pictographs

c)

scribes

d)

epics

23.

Early writing consisting of shapes and lines produced by using a wedge-shaped instrument on a clay tablet

a)

cuneiform

b)

petroglyphs

c)

heiroglyphs

d)

Semitic

24.

Precursor to the development of Latin and Roman letters:

a)

Sumerian

b)

Babylonian

c)

Mediterranean

d)

Semitic

25.

Pictures that represent words:

a)

entableture

b)

pictographs

c)

wedges

d)

stylus

26.

Movable type letters are assembled for printing in the press:

a)

upside down and backwards

b)

right side up and right-reading

c)

rotated 90 to 120 degrees

d)

as you would write them by hand

27.

Gutenberg's printing press created an image through which of the process(es) below? [check all that apply]

a)

Placing the assembled type in the press

b)

Applying ink to the surface of the type

c)

Placing paper under the frisket

d)

Pressing the image onto the paper

28.

Which offers the best legiblility in long passages of text?

a)

Display type

b)

Script type

c)

Text type

d)

Distressed type

29.

Art movements such as Bauhaus also impacted typography.

a)

true

b)

false

30.

Which are types of balance mentioned in the video?

a)

Asymmetrical

b)

Symmetrical

c)

Crystallographic

d)

Radial