WorksheetsModule 3
Total questions: 10
Worksheet time: 6mins
True or false: The for free/for fee concept does not apply to services.
True
False
The rationale for implementing a for free/for fee strategy is that the free option entices consumers to pay for the more elaborate and involved service.
True
False
Which of the following "new" generations represents the younger half of the Baby Boomer generation?
Generation Jane
Generation Jones
Generation Jaby
Marketing strategies that include ______ benefits are ideal as they reinforce and remind the target market that the good or service can fulfill many needs.
Secondary
Systematic
Proven
Products that consumers traditionally buy on an annual basis and that take little to remind them to make the purchase still require a promotional strategy.
True
False
Selling collectibles, for example, would be an example of which two strategies?
Limited edition
Hard to find locally
Perishable/consumable
Accessory heavy
When considering what goods to introduce – make sure they are __________what you offer.
Complementary to
More expensive than
Unrelated to
Less expensive than
Which of the following would you use to select goods to sell in a lifestyle garden center? Select all that apply.
Trends pertaining to generational views on live vs. artificial Christmas trees
Number of pet owners and amount the average pet-owning household purchases during an average year
Annual events that compel consumers to purchase accessories, etc. needed to complete the celebration
Other complementary goods that the core customer purchase frequently
Pet food and products are considered semi-recession resistant.
True
False
Offering retail space for rent is a strategy that makes use of the area when not in use and may increase the number of potential customers.
True
False
