NEW
Font size
WorksheetsCover Your Bases Pretest BL:058
Total questions: 10
Worksheet time: 5mins
How do organizations use their trademarks and logos to make money?
They sell the rights to use their trademarks and logos to other organizations.
They sue organizations that wrongfully use their trademarks and logos.
They use their trademarks and logos to identify their buildings and vehicles.
They encourage free and widespread use of their trademarks and logos by others.
Which of the following is an example of trademark infringement:
A T-shirt shop copies an image of a college mascot to sell on its T-shirts.
The Coca-Cola company allows a toy company to use its logo on toys.
A student displays the McDonald’s logo for a classroom presentation.
A newspaper publishes a photograph of a celebrity in a news article.
Right to privacy laws prevent the use of a celebrity’s image or likeness
in a false way.
to promote a product.
ina newspaper article.
without her/her permission.
The right of publicity protects a celebrity’s image or likeness from being
use for financial gain.
used in a negative manner.
widely publicized.
used without her/her permission.
Why do sport/event marketers concern themselves with security for events?
To create a safe and enjoyable event
To avoid prosecution from injured spectators
To increase attendance at the event
To prevent ticket scalping from occurring
Angelo has been convicted of selling counterfeit Super Bowl tickets. Angelo is guilty of
fraud.
an antitrust agreement.
scalping.
trademark infringement.
Why is it difficult for organizations to control the resale of tickets for events?
Many customers purchase tickets from online ticket providers.
Ticket prices have increased dramatically in recent years.
Ticket reselling is an illegal activity that occurs privately.
Only on-site scalpers can legally resell tickets.
What do sports teams use prize indemnity insurance for?
To handle losses caused by contests
o handle losses caused by losing games
To provide prize money to winning teams
To provide team rings to league champions
Which of the following statements accurately explains how a sponsor may legally use an organization’s logos:
A sponsor can only use an organization’s logos as permitted by a sponsorship contract.
A sponsor may use an organization’s logos as long as it wants.
If a sponsor pays its sponsorship fees, it can use the organization’s logos however it wants.
A sponsor can use an organization’s logos in any way during the sponsorship contract.
At the end of a legal sponsorship contract, the sponsor is usually given the opportunity to
renew the contract.
sign a lifetime contract.
negotiate with other vendors.
accept sponsorship fees.
