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WorksheetsCONSUMER RESEARCH PROCESS
Total questions: 15
Worksheet time: 11mins
Why do so many companies carry out a Consumer Research Process?
to know how to manufacture and market their products
to find out the wants, needs and satisfaction of their consumers.
to find out the reactions of consumers
to show the greatness of the company
The implications that many suggest for successful marketing are:
Sharpen promotions, Understand consumers
Cooperate with retailers in marketing goods
Give consumers what they want
All answers are correct
There are 4 essential premises that influence consumer behavior...
The consumer is king
Consumer motivation
Consumer behavior
All answers are correct
In addition to knowing the wants, needs and satisfaction of consumers, consumer research can also be useful as ..
to increase cooperation with universities
to provide essential input for marketing strategies
to obey marketing ethics and laws
for the benefit of corporate social responsibility
There are 2 consumer research methods, namely qualitative research and......
Practical Research
Consumer research
Quantitative Research
Product Research
Consumer research can be defined as collecting, recording and .........
analyzing data systematically about consumers.
analyzing data systematically about consumer satisfaction
analyzing data systematically about products
analyzing data systematically about marketing strategies
The relationship between qualitative and quantitative research is ....
no relationship each other
contradicting each other
complete each other
very different
Qualitative research information in marketing can be used to....
identifying new product developments
analyzing consumer behavior
clarifying issues before quantitative research
all answers are correct
A study that uses data in the form of sentences, words or pictures is research which uses ....
Quantitative method
Qualitative method
Method of consumer behavior
Methods of Customer Conduct
Quantitative Research Is a study that is based more on computable data to .....
produce an assessment.
determine the number of consumers
planning the amount of production
determine the number of customers
The research plan includes 3 things, except ..
Problems
facilities and infrastructure
Research Objectives
Framework, including the use of the concept and its operation
There are 3 methods of collecting research information data on consumers, except ....
Teaching Method
Observation Method
Experimental Method
Survey Methods
In general, data is defined as a fact which is described by means of numbers, symbols, codes, etc.
There are 2 types of data in the study, namely ....
Primary data and objective data
Primary data and subjective data
Primary data and Secondary data
Consumer data and Producer dat
Primary data is data obtained from the first source, either from individuals or companies.
Please select an example of Primary data !!!
the results of interviews
information about the number of consumers
reports on the number of products sold
all answers are correct
The following are the factors that influence consumer behavior, except ..
Social
Money
Personal
Culture
