It is concerned with the understanding of human behavior.

Data are collected through statistical analysis.

The goal is to understand. Generalizability is not claimed.

It relies on surveys or attitude scales.

Data are reported through measuring things.

It does not require a huge number of participants.

Data are collected through face-to-face interviews.

"Perceptions of Generation Z towards Online Dating Applications"

"Effects of Playing Mobile Legends to Students' Academic Performance"