WorksheetsMarketing Unit 1 Test
Total questions: 25
Worksheet time: 19mins
How and where the consumer gets the product
Place
Price
Promotion
Sales strategy
A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.
Channel Management
Financing
Selling
Product Management
To help connect businesses to their customers is the
Purpose of Advertising
Purpose of Consumer Sales
Purpose of Marketing
Purpose of Products
What is not part of the marketing mix (the 4Ps)?
Product
Person
Price
Promotion
How do we use Technology to perform Marketing tasks?
Door to door surveys
Math Logarithms
By using technologies in online marketing -- smart phones, CRM systems, and social media.
Drawing graphs to create a picture of common trends
Technology have a strong impact on the marketing strategy in terms of collect, handle, interchange, communicate, analyze, personalize and customize information, leading to cost reductions, more effective marketing procedures and improved customer satisfaction.
True
False
I'm Unsure
is a perceived tendency of markets to move in a particular direction over time.
Sales Trend
Promotional Walk
Marketing Trend
Marketing Effectiveness
Marketing trends are classified as: long time frames, primary for medium time frames, and short time frames.
Only long time frames and short time frames.
Long time frames, medium time frames, and short time frames.
Are not time specific
A marketing trend that promotes environmentally friendly products is called
Green Marketing
Social Media Marketing
Personalized Marketing
Geo-Marketing
Co-Marketing
A marketing trend that creates a unique product for an individual consumer
Green Marketing
Chatbots
Personalized Marketing
Geo Marketing
Co-Marketing
A marketing trend using mobile apps such as Facebook, Instagram or Twitter to reach a wider audience.
Green marketing
Geo Marketing
Social Media Marketing
Artificial Intelligence Marketing
Marketing uses chatbot software that acts as a virtual "concierge," communicating with users and assisting them in completing their goals.
Green marketing
Geo Marketing
Social Media Marketing
Artificial Intelligence Marketing
Select one of the 4 P's of Marketing
Profits
Partnership
Promotion
Pandering
Marketing uses company partnerships in assisting them in completing their marketing goals.
Green marketing
Geo Marketing
Social Media Marketing
Co-Marketing
What is Marketing?
A way to file a plan with a company
Communicating an idea to an audience
A way to configure a business plan
I have no clue
Marketing is a way to
Provide a compelling reason for someone to buy something or take action
Get someone hooked on a product or a service
Create Brand Loyalty
Marketing is useless to companies
Explain the difference between a non-profit organization and a for-profit organization?
