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ATP 2 - Obj. 3.01 Quiz Review

Total questions: 31

Worksheet time: 16mins

Name
Class
Date
1.

Ralph Lauren uses a polo player on a horse to brand their apparel items. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

2.

Which part of the marketing plan is a snapshot of the environment that a business has been operating in over a given time?

a)

Situation analysis

b)

Objectives

c)

Strategies

d)

Tactics

3.

During which part of the marketing plan does one consider how their product is different or better than the competition?

a)

Situation analysis

b)

Objectives

c)

Strategies

d)

Tactics

4.

Megan is working on her marketing plan and is listing what her apparel line offers compared to what other apparel lines offer. She is considering which part of the situation analysis?

a)

Competition

b)

Target Market

c)

Objectives

d)

Action Plan

5.

Old Navy offers free shipping for online orders. This is an example of which part of the marketing plan?

a)

Situational Analysis

b)

Objectives

c)

Strategies

d)

Action Plan

6.

Cove Fabrics gives store credit instead of a full refund for returned items. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

7.

A timeline keeps the business on track and moves the plan forward. This is which part of the marketing plan?

a)

Tactic

b)

Objectives

c)

Strategies

d)

Action Plan

8.

To increase sales, Old Navy offers reward points for future purchases. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

9.

Troy is working on his business’ long term goals. Which part of the marketing plan is Troy working on?

a)

Situational Analysis

b)

Objectives

c)

Strategies

d)

Action Plan

10.

Nike uses “Just Do It” to brand their apparel items. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

11.

In which part of a situation analysis should Matt describe why his product is better than others?

a)

Competition

b)

Target Market

c)

Objectives

d)

Action Plan

12.

Kristie pays Google a monthly fee for her line of jewelry to pop up on Internet searches. This is an example of which part of the Marketing Mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

13.

Which part of the marketing mix includes profit margins?

a)

Product

b)

Place

c)

Promotion

d)

Price

14.

Marketing and corporate goals are addressed in which part of the marketing plan?

a)

Competition

b)

Target Market

c)

Objectives

d)

Action Plan

15.

In which part of the marketing plan do you make decisions regarding product, price, place, and promotion?

a)

Situational Analysis

b)

Objectives

c)

Strategies

d)

Tactics

16.

Which type of plan will Allison create that includes yearly objectives to promote her fashion accessory business?

a)

Financial

b)

Marketing

c)

Start - up

d)

Target

17.

Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

18.

Susan is considering the color, style, and quality of her new outfit. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

19.

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

a)

competition

b)

Target market

c)

Objectives

d)

action plan

20.

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

21.

When considering inventory, one must factor how much space is necessary for the supply on hand. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

22.

Which part of the marketing plan ensures that the marketing efforts remain on track and that funds are spent wisely?

a)

Tactic

b)

Objectives

c)

Strategies

d)

Action Plan

23.

Which part of the marketing plan includes holding a specific sale at a certain time of the year?

a)

Situational Analysis

b)

Objectives

c)

Strategies

d)

Tactics

24.

A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?

a)

Situational Analysis

b)

Objectives

c)

Strategies

d)

Tactics

25.

Cole considers whether or not he should sell his products on the internet. This is which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

26.

Selling 1,000 yards of polar fleece fabric in the month of December is a well-defined SMART goal for a fabric store. Which part of the marketing plan should this goal be placed?

a)

competition

b)

Target market

c)

Objectives

d)

action plan

27.

Levi Strauss & Co sources cotton from India, uses textile mills in China to manufacture denim, and has jeans manufactured in Mexico. This is an example of:

a)

balance of trade.

b)

globalization.

c)

tariffs

d)

quotas

28.

When a business reaches its break-even point, they have covered their costs and are ready to make a profit. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price

29.

Time lines, budgets, and metrics are addressed in which part of the marketing plan?

a)

Tactic

b)

Objectives

c)

Strategies

d)

Action Plan

30.

Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?

a)

competition

b)

Target market

c)

Objectives

d)

action plan

31.

A skirt costs $10 to make and sells for $15. The profit margin is $5. This is an example of which part of the marketing mix?

a)

Product

b)

Place

c)

Promotion

d)

Price