WorksheetsATP 2 - Obj. 3.01 Quiz Review
Total questions: 31
Worksheet time: 16mins
Ralph Lauren uses a polo player on a horse to brand their apparel items. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
Which part of the marketing plan is a snapshot of the environment that a business has been operating in over a given time?
Situation analysis
Objectives
Strategies
Tactics
During which part of the marketing plan does one consider how their product is different or better than the competition?
Situation analysis
Objectives
Strategies
Tactics
Megan is working on her marketing plan and is listing what her apparel line offers compared to what other apparel lines offer. She is considering which part of the situation analysis?
Competition
Target Market
Objectives
Action Plan
Old Navy offers free shipping for online orders. This is an example of which part of the marketing plan?
Situational Analysis
Objectives
Strategies
Action Plan
Cove Fabrics gives store credit instead of a full refund for returned items. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
A timeline keeps the business on track and moves the plan forward. This is which part of the marketing plan?
Tactic
Objectives
Strategies
Action Plan
To increase sales, Old Navy offers reward points for future purchases. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
Troy is working on his business’ long term goals. Which part of the marketing plan is Troy working on?
Situational Analysis
Objectives
Strategies
Action Plan
Nike uses “Just Do It” to brand their apparel items. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
In which part of a situation analysis should Matt describe why his product is better than others?
Competition
Target Market
Objectives
Action Plan
Kristie pays Google a monthly fee for her line of jewelry to pop up on Internet searches. This is an example of which part of the Marketing Mix?
Product
Place
Promotion
Price
Which part of the marketing mix includes profit margins?
Product
Place
Promotion
Price
Marketing and corporate goals are addressed in which part of the marketing plan?
Competition
Target Market
Objectives
Action Plan
In which part of the marketing plan do you make decisions regarding product, price, place, and promotion?
Situational Analysis
Objectives
Strategies
Tactics
Which type of plan will Allison create that includes yearly objectives to promote her fashion accessory business?
Financial
Marketing
Start - up
Target
Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
Susan is considering the color, style, and quality of her new outfit. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:
competition
Target market
Objectives
action plan
Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
When considering inventory, one must factor how much space is necessary for the supply on hand. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
Which part of the marketing plan ensures that the marketing efforts remain on track and that funds are spent wisely?
Tactic
Objectives
Strategies
Action Plan
Which part of the marketing plan includes holding a specific sale at a certain time of the year?
Situational Analysis
Objectives
Strategies
Tactics
A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?
Situational Analysis
Objectives
Strategies
Tactics
Cole considers whether or not he should sell his products on the internet. This is which part of the marketing mix?
Product
Place
Promotion
Price
Selling 1,000 yards of polar fleece fabric in the month of December is a well-defined SMART goal for a fabric store. Which part of the marketing plan should this goal be placed?
competition
Target market
Objectives
action plan
Levi Strauss & Co sources cotton from India, uses textile mills in China to manufacture denim, and has jeans manufactured in Mexico. This is an example of:
balance of trade.
globalization.
tariffs
quotas
When a business reaches its break-even point, they have covered their costs and are ready to make a profit. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
Time lines, budgets, and metrics are addressed in which part of the marketing plan?
Tactic
Objectives
Strategies
Action Plan
Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?
competition
Target market
Objectives
action plan
A skirt costs $10 to make and sells for $15. The profit margin is $5. This is an example of which part of the marketing mix?
Product
Place
Promotion
Price
