Potential market are the part of the customers you can capture in the future

(a)  

Potential market includes the demographic groups that are not currently your customers but could become customers in the present time

(a)  

The most common demographic categories that small business owners should gather include:

Age

Gender

Race

Shelter

(a)  

Market is a place where two parties can gather to facilitate the exchange of goods and services

(a)  

Market is a collection of people who wish to buy a specific person and place

(a)  

The first and most important factor to consider while determining market potential is the market size of your product.

(a)  

Potential market is defined as the total market sales potential of all companies put together

(a)  

Potential market is known as the total amount of sales or customers in a given industry over a given period of time, often a single year

(a)  

Competition is a condition where different economic firms seek to obtain a share of a limited good by varying the elements of the marketing mix: price, product, promotion and place

(a)  

Product is an object or system made available for consumer use

(a)  

Product is anything that can be offered to a market to satisfy the desire or need of a customer

(a)  

Two basic types of products are consumer's goods and industrial goods

(a)  

Intangible products do not have physical existence

(a)  

Tangible products are easier to liquidate or sell

(a)  

Tangible products' costs are harder to determine

(a)  

Examples of consumer's goods products are bread, butter, TV sets, cosmetics and garments

(a)  

Examples of industrial goods products machine tools, iron-ore, and electronic computers

(a)  

Market growth provides an insight into the capital of the opportunity a company might have

(a)  

Profitability is the ability of a company to use its resources to generate revenues in excess of its expenses

(a)