WorksheetsEnterprise Promotional Mix
Total questions: 15
Worksheet time: 8mins
Which aspect of the promotional mix is missing?
Direct Marketing, Personal Selling, Public Relations, Advertising
Incentives
Sales Promotion
Face to Face
What is a disadvantage of advertising?
It doesn't reach many people
It is unreliable
It is expensive
It might communicate the wrong message
What is a disadvantage of personal selling?
You can only reach a limited number of people
It is expensive
People might expect this type of service all the time
What is an advantage of personal selling?
The seller can build up a rapport with the customer
It is cheap
It is very quick to contact people
Name two advertising methods
Audio
Mobile Phone
Moving image
Letter
Name two methods of sales promotion
Loyalty Scheme
Text Message
Coupon
The main disadvantage of Direct Marketing
It may get thrown away or ignored
It might not get to the person quick enough
It reaches too many people
Name two methods of Public Relations
Sponsorship
Post
Exhibition
Text Message
The main aims of advertising are to Inform and.......
Read
Persuade
Purchase
Pay
What is a disadvantage of using Coupons as a method of sales promotion?
Sales will go down once people have used up their coupons
They are expensive
They look cheap
Not everyone can use them
How could an enterprise improve Gross Profit?
Increase selling price of products
Create incentives
Give out discounts
Pay people less
How could an enterprise improve retained profit?
Sell off assets
Pay shareholders less of the profits
Create a new product
Increase promotion
How could an enterprise solve Cash Flow Problems (negative closing balances)
Advertising
Promotion
Discounts
Sell any unused assets
What is the main disadvantage of an enterprise having inaccurate financial documents?
More paperwork
No receipts
Cash flow problems
Time consuming
What is the main advantage of using a loyalty scheme as a promotional method?
Encourages repeat purchases
Doesn't need a large budget
Is good even for a small enterprise
They are easy to issue
