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WorksheetsServices Marketing - QUIZ 102
Total questions: 11
Worksheet time: 4mins
Have some salient features, which necessitate a new vision, a distinct approach and a world class professional excellence to deal with the various aspects of the services effectively and profitably.
Services
Servisation
Features
Marketing
Makes the task of decision makers more complex.
Intangibility
Inseparability
Heterogeneity
Perishability
Ownership
Can’t be separated from the person of the service provider.
Intangible
Inseparable
Heterogeneity
Perishable
Ownership
Each unit of the service is somewhat different from the other units of the same service.
Intangible
Inseparable
Heterogeneity
Perishable
Ownership
“If we fail to sell the services, it is lost forever”
Intangible
Inseparable
Heterogeneity
Perishable
Ownership
Lack of ownership is a basic feature of the service industry.
Intangible
Inseparable
Heterogeneity
Perishable
Ownership
Generally the demand for services is fluctuating in nature.
Intangible
Inseparable
Ownership
Fluctuating Demand
Business and professional services include banking, insurance, advertising, consulting, market information, budgeting, legal medical, accounting etc.
Business and Professional Services
Non-Business Services
Non-business services include leisure, entertainment, recreation, education, counselling etc.
Business and Professional Services
Non-Business Services
Is a social and managerial process by which individuals and groups obtained what they need and want through creating and exchanging products and value with others
Marketing
Services
Retailing
Distribution
It is defined as the integrated system of business activities designed to plan, price, promote, and distribute appropriate services for the benefit of existing and potential consumers to achieve organizational objectives.
(a)
