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WorksheetsMARKETING QUIZ 1
Total questions: 10
Worksheet time: 5mins
This P is not a part of the 7Ps of marketing mix?
PURPOSE
PRICE
PRODUCT
PROMOTION
USP is defined as
Unique selling price
Unique selling proposition
Unique strategy promotion
Unique sales preposition
COLOR in marketing mix is a part of
Product mix
Price mix
Promotion Mix
Channel MIx
Age and gender are part of
Social segmentation
Demographic segmentation
Economic Segmentation
Psychological Segmentation
Which of these is not an positioning error
Doubtful positioning
over positioning
Under positioning
counter positioning
Which among these is not the nature and characteristic of a service.
Intangibility
Durability
Variability
Perishability
Which of these is not considered as levels of segmentation
Segment marketing
Niche Marketing
Open marketing
Micro marketing
Which one is not a parameter for Lifestyle segmentation?
Achiever
Believer
Speeder
Striver
__________________ deals with the specification of the actual good or service and how it relates to the target customer.
Product aspect
Price aspect
Distribution aspect
Promotion Aspect
Which one is not the ingredient of promotion mix?
Advertising
Sales Promotion
Retailing
Public relation
