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Worksheets

Unit 5- Place

Total questions: 67

Worksheet time: 1hrs 26mins

Name
Class
Date
1.

A business who serves as a middle man and a stop along the route to get the product from manufacturer to

consumer is known as what?

a)

intermediary

b)

transportation

c)

agent

d)

distribution

2.

Companies that offer their products in their name brand stores to preserve their product’s image are using what type of distribution?

a)

exclusive

b)

intensive

c)

selective

d)

integrated

3.

Mary and John are a family owned pet breeding company. They sell their puppies to families who come to visit their farm. What distribution channel do they use?

a)

manufacturer to agent to retailer to consumer

b)

manufacturer to consumer

c)

manufacturer to wholesaler to retailer to consumer

d)

manufacturer to retailer to consumer

4.

What is the most likely distribution channel for a manufacturer of cleaning supplies, dryer sheets, and chips designed for customer use?

a)

manufacturer to retailer to consumer

b)

manufacturer to consumer

c)

manufacturer to wholesaler to retailer to consumer

d)

manufacturer to agent to wholesaler to retailer to consumer

5.

Manufacturers who want their product sold in every possible outlet to achieve mass coverage use this type of distribution.

a)

intensive

b)

direct

c)

exclusive

d)

selective

6.

Sussex Baker sells its handmade bagels and muffins each morning in their company-owned retail store. What is this type of distribution called?

a)

exclusive

b)

integrated

c)

selective

d)

intensive

7.

This channel member represents several related but noncompeting businesses.

a)

agent

b)

manufacturer

c)

wholesaler

d)

retailer

8.

What intermediary stores goods for an extended period of time?

a)

agent

b)

producer

c)

retailer

d)

wholesaler

9.

Lola owns and operates Lola’s Home Goods which manufacturers glass to be used in windows or light fixtures. Lola’s business is very small with only her and her husband employed. What is the channel that Lola would most likely use in marketing and selling her products?

a)

manufacturer sells to agent who sells to wholesaler who sells to industrial user

b)

manufacturer hires agent who represents her in selling to industrial user

c)

manufacturer sells to wholesaler who sells to industrial user

d)

direct distribution channel

10.

What type of transportation is effected the most by accidents?

a)

air

b)

pipeline

c)

water

d)

trucking

11.

Tammy works for Fanny’s Fashion. She sells clothing and accessories at parties given in private homes. What distribution channel is Tammy participating in?

a)

manufacturer to retailer to consumer

b)

manufacturer to consumer

c)

manufacturer to agent to retailer to consumer

d)

manufacturer to wholesaler to retailer to consumer

12.

What distribution channel is used for high end fashion or time sensitive material?

a)

manufacturer to wholesaler to retailer to consumer

b)

manufacturer to agent to wholesaler to retailer to consumer

c)

manufacturer to retailer to consumer

d)

manufacturer to agent to retailer to consumer

13.

What type of transportation is used for oil and natural gas and owned by the company using them?

a)

pipeline

b)

rail

c)

air

d)

water

14.

What type of transportation is used for flowers, medicine and other high value items

a)

water

b)

rail

c)

trucking

d)

air

15.

a business who sells goods to the final consumer through their brick and mortar store

a)

traditional retailer

b)

online retailer

c)

vending retailer

d)

wholesaler

16.

Coverage used when a product is offered at a handful of stores

a)

selective

b)

intensive

c)

exclusive

d)

direct

17.

often used by companies who cannot afford their own sales force

a)

agent

b)

retailer

c)

manufacturer

d)

wholesaler

18.

The least commonly used channel

a)

direct

b)

indirect

c)

selective

d)

intensive

19.

Coverage used when all possible retailers are utilized to sell a product

a)

intensive

b)

selective

c)

exclusive

d)

direct

20.

anyone who is involved in moving the product from producer to consumer

a)

channel member

b)

distributor

c)

wholesaler

d)

retailer

21.

occurs when intermediaries participate in the channel of distribution

a)

indirect distribution

b)

direct distribution

c)

channel members

d)

exclusive distribution

22.

a business who sells goods to the final consumer through their online sites

a)

electronic retailer

b)

traditional retailer

c)

vending retailer

d)

wholesaler

23.

the process of helping the consumer find, obtain and use the product

a)

distribution

b)

promotion

c)

production

d)

pricing

24.

Coverage used by high end, brand name products who want to have control

a)

exclusive

b)

intensive

c)

selective

25.

one who buys, stores and resells large quantities of goods

a)

wholesaler

b)

agent

c)

producer

d)

consumer

26.

Beats by Dre, iPhones, and Keurig coffee makers use selective distribution.

a)

True

b)

False

27.

UPS and Visa are an example of a channel member.

a)

True

b)

False

28.

The channel of distribution refers to the route followed and businesses involved in moving a product from wholesaler to final consumer.

a)

True

b)

False

29.

Motor carriers are the most frequently used form of transportation.

a)

True

b)

False

30.

Vending machines are a type of retailer.

a)

True

b)

False

31.

Sometimes when retailers are large enough, they have their own wholesale buildings.

a)

True

b)

False

32.

Agents are best used when the intermediary has a lot of money and has their own sales force.

a)

True

b)

False

33.

Distribution channels take large quantities and breaks them into different locations and stores to give customer variety and convenience.

a)

True

b)

False

34.

Distribution and place mean the same thing.

a)

True

b)

False

35.

Water transportation is the best for perishable items.

a)

True

b)

False

36.

The wholesaler is always the last stop in an indirect channel.

a)

True

b)

False

37.

Direct distribution gives the producer control over its product.

a)

True

b)

False

38.

Intensive distribution is used to luxury products that producers want to have control over.

a)

True

b)

False

39.

Place is all about finding the best methods to help customers find, obtain, and sell a product.

a)

True

b)

False

40.

Agents do not own the goods they sell.

a)

True

b)

False

41.

UPS is considered an intermediary.

a)

True

b)

False

42.

Indirect channels give other businesses (wholesalers, retailer, etc.) opportunities to handle transportation, sales and financing.

a)

True

b)

False

43.

There are only two reasons for channels: differences in location and quantity.

a)

True

b)

False

44.

Water transportation is the cheapest and the slowest.

a)

True

b)

False

45.

Heavy, bulky items (like steel) are frequently moved by air.

a)

True

b)

False

46.

Indirect distribution is the most commonly used channel.

a)

True

b)

False

47.

There are three needs for channels: quantity, assortment, and

a)

variety

b)

location

c)

quality

d)

salient attribues

48.

What is a channel of distribution?

a)

the path a product takes from the manufacturer to the consumer

b)

the trucks that deliver the products

c)

different avenues used to promote the product

d)

a system used to track inventory

49.

Which is an example of a direct channel of distribution?

a)

manufacturer - wholesaler - retailer - consumer

b)

manufacturer - consumer

c)

manufacturer - wholesaler - consumer

d)

manufacturer - agent - wholesaler - retailer - consumer

50.

An intensive distribution strategy aims to have a product available in

a)

a few select outlets

b)

as many outlets as possible

c)

only one or two outlets

d)

direct to consumer outlets

51.

What is the purpose of channels of distribution?

a)

To get products to consumers in an efficient, cost-effective way

b)

To slow down the product delivery process

c)

To mark up product prices at each level

d)

To inform customers about where products originate

52.

In which channel is there no intermediary involved?

a)

Manufacturer -> Retailer -> Consumer

b)

Manufacturer -> Agent -> Wholesaler -> Retailer -> Consumer

c)

Manufacturer -> Wholesaler -> Retailer -> Consumer

d)

Manufacturer -> Consumer

53.

The _____ channel is the shortest path between manufacturer and consumer.

a)

indirect

b)

direct

c)

dual

d)

extensive

54.

A selective distribution strategy involves utilizing:

a)

a large number of outlets across all areas

b)

only company-owned outlets

c)

a few retailers that are carefully selected

d)

a few intermediaries as possible

55.

A company that sells its products through both online and brick-and-mortar retail channels is an example of:

a)

horizontal distribution

b)

vertical distribution

c)

multiple distribution

d)

exclusive distribution

56.

If a manufacturer grants exclusive distribution rights to a wholesaler in a particular geographic region, this strategy is likely to result in:

a)

Increase intrabrand competition

b)

Decreased intrabrand competition

c)

Horizontal channel conflict

d)

Vertical channel conflict

57.

A company that uses two different distribution channels to reach its target customers is practicing:

a)

intensive distribution

b)

exclusive distribution

c)

selective distribution

d)

dual distribution

58.

Which of the following is a potential advantage of a longer distribution channel?

a)

Increased control over the distribution process

b)

Lower distribution costs

c)

Broader market coverage

d)

More profit for producer

59.

What does the term "channel length" refer to in the context of distribution?

a)

The physical length of the distribution channel

b)

The number of intermediaries involved in the distribution process

c)

The time it takes for a product to move through the distribution channel

d)

The geographic distance covered by the distribution channel

60.

An industrial user in the distribution channel refers to:

a)

A company that purchases finished goods for resale

b)

A company that purchases products for personal consumption

c)

A company that purchases products for its own use in operations

d)

A company that purchases raw materials for manufacturing

61.

Which of the following is a common objective for manufacturers when offering incentives to retailers?

a)

Encourage retailers to carry and promote their products

b)

Improve their customer relationships

c)

Build stronger relationships with retailers

d)

Reduce inventory levels

62.

A chargeback refers to:

a)

A fee charged by the credit card company to the retailer

b)

A refund issued to by retailer to the customer

c)

A reversal of funds from the retailer to customer

d)

A fee applied to an unpaid balance

63.

In the context of the distribution function, what are sanctions primarily used for?

a)

rewarding retailers

b)

punishing non-compliance

c)

promoting new products

d)

improving customer service

64.

What type of conflict is characterized by disagreements between members at the same level of the distribution channel?

a)

horizontal conflict

b)

vertical conflict

c)

diagonal conflict

d)

lateral conflict

65.

What does multiple or dual distribution involve in the distribution function?

a)

using multiple advertising channels

b)

selling products to multiple customer segments

c)

operating in multiple geographic locations

d)

using multiple distribution channels

66.

How are horizontal conflicts different from vertical conflicts in the distribution function?

a)

Horizontal conflicts involve pricing issues, while vertical conflicts involve quality disputes

b)

Horizontal conflicts occur within the same level, while vertical conflicts occur across different levels of the channel

c)

Horizontal conflicts relate to product design, while vertical conflicts relate to promotion strategies

d)

Horizontal conflicts are more common among retailers, while vertical conflicts are more common among manufacturers

67.

Why is it important for companies to align incentives with channel objectives in the distribution function?

a)

to reduce costs for consumers

b)

to ensure fair competition

c)

to motivate channel members

d)

to discourage innovation