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WorksheetsCHAPTER 2 MKT310
Total questions: 20
Worksheet time: 13mins
Development of PR International can be seen in logistic and information activities.
TRUE
FALSE
Persuasion is PR key is activities to influence people and it is known as manipulation.
TRUE
FALSE
Development of PR in private sector in Malaysia can be seen with the establishment of in-house PR (PR DEPARTMENT) in Multinational Company.
TRUE
FALSE
The two variables to explain the PR models are meaning and purposes of communication.
TRUE
FALSE
Public Information model can be referred to dialogue and discussion to change both parties’ organisation and public
TRUE
FALSE
The two-way Symmetrical model describes PR based on research and emphasizes on negotiation.
TRUE
FALSE
The Mixed Motive Model is a middle ground between two way asymmetrical model and public information model.
TRUE
FALSE
Before Independence the PR activities can be seen in getting the support for independence.
TRUE
FALSE
The PR additional models are Mix Motived Model and Publicity or Press Agentry Model
TRUE
FALSE
The main purpose of Press Agentry Model is to disseminate information to the public as truthfully and accurately as possible.
TRUE
FALSE
Which of the following is (are) the reason/s why public relations practitioners must learn the history and development of public relations?
A. To understand the profession better
B. To learn better communication strategies to influence public opinion
C. To learn the different tools and methods used in the various development stages of public relations
D. All of the above
All of the followings are the development of public relations as described by scholars, EXCEPT:
A. Persuasion
B. Publicity
C. Engineering
D. Information
Which of the following is (are) the primary role/s of the Department of Public Relation during Malayan Union?
i. To return confidence in the British rule
ii. To encourage people to hate the government
iii. To counter communist threat
iv. To bring back peace to the nation
A. i, ii and iii
B. i, ii and iv
C. i, iii and iv
D. ii, iii and iv
Which of the following is NOT the main functions of Malaysian government public relations after independence?
A. To run the nation-building campaigns in an effort to build a democratic nation
B. To return confidence in the British rule
C. To disseminate information about government policies
D. To monitor feedbacks from the general public on the government policies
Which of the following is NOT the Public Relations Model?
A. Mixed-Motive Model (Murphy 1991)
B. Public Information Model
C. Theory of Planned Behavior (TPB)
D. Symmetrical Model
This model is used to promote celebrities, products, services, sports and organization’s leaders. Which public relations model does this particular statement refer to?
A. Press Agentry Model
B. Personal Influence Model (Sriramesh 1992)
C. Symmetrical Model
D. Mixed-Motive Model (Murphy 1991)
After Independence the development of PR can been seen in the following EXCEPT:
I Government PR
II PR Consultants
III Media Relations
IV IPRM
I
II
III
IV
Most of activities in early PR before independence is conducted through ....................
Advertising
Public campaign
social medias
u Tubes
Increasing pressure from better informed customer had encouraged PR practitioners to take more on this function in executing their tasks, especially in implementing an events.
What is the functions referring to?
Information
Management
Propaganda
Logistic
Practitioner use interpersonal communications to build personal and long term relationship with key individuals and uses one way communication and its purpose is asymmetrical. Which model of PR explain in this statement?
Personal Influence Model
Press Agentry Model
Public Information Model
Symmetrical Models
