WorksheetsUse It!
Total questions: 20
Worksheet time: 10mins
The Internet creates/enhances form utility by
offering online shopping
providing mp3s as an alternative to CDs.
providing customers with product information.
allowing goods to be found and purchased quickly.
When Jacqueline doesn’t feel like going to the store to buy her textbooks, she orders them online. Which type of utility does this illustrate?
Form/Task
Time
Place
Possession
If a customer can’t afford a product, a business should
suggest that the customer visit another store.
focus on customers who can afford it.
encourage the customer to buy something else.
do whatever it takes to help the customer afford it.
Marcus wants to buy a laptop, but he can’t afford one right away. So, an electronics store holds it for him until he’s able to pay the outstanding balance. This payment process is known as
layaway.
a business discount.
credit.
a loan.
With place utility, when do businesses move the product to the right place?
At the end of every process
At every point in the process
Whenever they can
When delivery costs are low
It’s important for businesses to provide products when
customers need them.
it's convenient for the business.
marketers need them.
it's convenient to retailers.
For a consumer to be satisfied, the four types of utility must be
promoted.
profitable.
produced.
present.
Marketers are in charge of
manufacturing new products.
studying and analyzing customer satisfaction.
maintaining adequate stock levels throughout the year.
making sure that the finished product gets where it needs to be.
What role does utility play in the implementation of the marketing concept?
A delivery process
A payment method
A cost-saving tool
A satisfaction gauge
The marketing concept is all about the
marketer.
wholesaler.
customer.
retailer.
In possession utility, a consumer finds a product helpful after doing what?
Using the product.
Upgrading the product.
Buying the product.
Selling the product.
Where a product is available for purchase is referred to as
the right location.
the setting.
place utility.
product display.
Kara orders a dress for her school dance on Saturday. If the dress doesn’t arrive until the next Monday, it has no ________ utility.
time
form
posession
place
Task utility is about making changes to the characteristics of a
job.
project.
service.
good.
Changing a good’s form involves which of the following:
Getting the good to the retailer
Adding a new feature to the good
Making sure the good is available early
Providing an easy way to buy the good
To discover a product’s level of utility, businesses measure the consumer’s
perspective.
satisfaction.
attitude.
desire.
A product that provides utility for one business may provide none for another business because utility is completely
constant.
irrelevant.
relative.
unchanging.
Individual customers view products through
corporate filters.
personal lenses.
constant lenses.
general viewpoins.
A fixed value in a mathematical formula and the speed of light in science are examples of
constants.
layaway.
utility.
the marketing concept.
To provide utility, a product must
be innovative.
be economical.
look appealing.
provide satisfaction.
