WorksheetsB2B Quiz 1
Total questions: 10
Worksheet time: 8mins
Name
Class
Date
1.
Whole seller's and retailer's buying behavior is classified as :
a)
business buyer behavior
b)
derived demand
c)
business buying process
d)
cognitive dissonance
2.
Demand of business buyers is derived from:
a)
final consumer demand
b)
raw materials suppliers
c)
production controller
d)
logistic managers
e)
Channel Partners
3.
Business markets usually includes fewer but
a)
large scale production firms
b)
small scale retailers
c)
small scale production firms
d)
small scale wholesalers
4.
What does OEM stand for?
a)
Original equipment manufacturer.
b)
Open-ended marketing.
c)
Original energy marketer.
d)
Open Ended Manufacturer
5.
What is undifferentiated marketing?
a)
Trying to do exactly what the competitors do.
b)
Trying to serve one market segment only.
c)
Trying to serve all market segments with the same marketing mix.
d)
Trying to serve niche market only
6.
Which of the following statement is true about B2B marketing-
a)
Companies & institutions purchase B2B products to produce their products and/or to facilitate their operations.
b)
B2B Goods or services are sold for any use other than personal consumption.
c)
Size of B2B market is much more than B2C market
d)
all
7.
Which of the following statement is NOT true about B2B marketing-
a)
Industrial products are usually standardised.
b)
Price of B2B products are negotiable
c)
Personal selling is more appropriate tool for marketing of B2B products
d)
In B2B, distribution channel is relatively shorter than B2C
8.
Raw material should be considered as-
a)
Entering good
b)
Foundation good
c)
Facilitating good
d)
Production good
9.
The business buying situation in which order is placed for first time is called as-
a)
new task
b)
modified rebuy
c)
straight rebuy
d)
solutions selling
10.
Plant and machineries should be considered as-
a)
Entering good
b)
Foundation good
c)
Facilitating good
d)
Production good
100 %
