WorksheetsMarket segmentation
Total questions: 10
Worksheet time: 18mins
What does KYC stand for?
Know your customer
Keep your customers
k-y-c Mrs.
Keep your cash
Select all the correct answers. KYC helps companies in:
Creating companies’ offerings by tailoring them to their customers’ needs.
Communicating companies’ offerings by tailoring them to their customers’ needs.
Producing companies’ offerings by tailoring them to their customers’ needs.
Delivering companies’ offerings by tailoring them to their customers’ needs.
STP stands for:
Segmentation
Segregation
Targeting
Positioning
Productivity
What is segmentation?
Provide an example of segmentation
In general, what are the two broad groups of characteristics marketers use to perform segmentation?
Consumer data
Behavioral characteristics
Demographic data
Psychographic characeteristics
What is targeting?
Provide an example of "targeting".
What is positioning?
Provide an example of positioning.
