WorksheetsSocial Media
Total questions: 10
Worksheet time: 5mins
Which of the following is a benefit of social media marketing versus traditional marketing?
The audience is local rather than global
It happens face-to-face
A higher level of engagement
A lower level of engagement
A thought leader demonstrates expertise within their industry and provides new insights and quality content to gain a following that will translate into new leads.
True
False
Which of the following is NOT a type of social media?
Blog
Magazine Ad
Video Sharing
Youtube
A ____________ creates policies and procedures for interacting with social media and develops and maintains an organisation social media strategy.
Public Relation Specialist
Social Media Strategist
Corporate Communication Strategist
None of the above
Which of the following is a benefit of social media to organisations?
build brand awareness & brand advocacy
Provide customer support & relationship management
Engage & motivate employees
All of the above
Google Alerts and Social Mention are tools designed to assist with social listening.
True
False
What is the primary approach for determining how well an organization is managing its social media presence?
Auditing
Social Listening
Branding
Documenting
You should track metrics over a period of time to form a _________ against which you will measure future social media activity.
Conversion
Baseline
Benchmark
Sidekick
___________________ feedback is feedback that was not requested.
Unexpected
Unsolicited
Solicited
Anonymous
Which of the following measures the general attitudes towards your brand, product, or service?
Social Listening
STP Analysis
Audit
Sentiment Analysis
