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WorksheetsPERSONALITY & CONSUMER BEHAVIOUR
Total questions: 10
Worksheet time: 5mins
What is Personality ?
A mix between behaviors and skills.
Inner psychological characteristics that determine & reflect how a person responds to his/her environment.
Ingrained behaviors that are mostly permanent and difficult to change
Characteristic or habitual inclination or mode of emotional response
Here some theories that are closely related to Personality & Consumer Behavior, except ....
Freudian Theory
Trait Theory
Neo-Freudian Theory
Relativity Theory
Freudian Theory based on ........
Uncosciousness Need
Social Relationships
Individual differs from another.
Like or Dislike
Trait Theory based on ................
Any distinguishing
Relatively enduring way
Differs from another
All answers are correct
Consumer purchases as a reflection & extension of .....
the consumer’s action
the consumers
the consumer’s own personality
the consumer’s own habbit.
There are 5 branding strategies, except .....
Personal Branding
Corporate Branding
Character Branding
Product Branding
In Different-Self Image there are 2 gaps, namely ....
Distinguishing Self Image & Actual Self Image
Actual Self Image & Ideal Self Image
Ideal Self Image & Different Self Image
All answers are wrong
Associating human characteristics to objects is called .....
Brand Personification
Product Anthropomorphism
Brand Awareness
All answers are correct
In Virtual Personality, you can be ......
Gender swapping
Age differences
Mild-mannered to aggressive
All answers are correct
Personality Reflects consumer's responses to Product and .........
Services
Marketing messages
Their Images
Behaviour
