WorksheetsQuiz 1_ T and H Marketing
Total questions: 50
Worksheet time: 48mins
A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others
(a)
A person involved in marketing analysis, planning, implementation, and control activities
(a)
A human (a) is a state of felt deprivation
(a) are how people communicate their needs
When backed by buying power, wants become (a) .
Anything that can be offered to satisfy a need or want.
(a)
The difference between the customer benefits from owning and/or using a product and the costs of obtaining the product
(a)
Perceived value delivered relative to a buyer’s expectations
(a)
The totality of features and characteristics of a product or service that bear on its ability to satisfy customer needs
(a)
The act of obtaining a desired object from someone by offering something in return
(a)
A marketing’s unit of measurement and consists of a trade of values between two parties
(a)
Building strong economic relationships between with social ties by following through on promises
(a)
A set of actual and potential buyers who might transact with a seller
(a)
The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives
(a)
Consumers favor available and highly affordable products.
Manufacturing concept
Product concept
Selling concept
Market concept
Societal marketing concept
Consumers prefer existing products and product forms
Manufacturing concept
Product concept
Selling concept
Market concept
Societal marketing concept
Consumers will not buy enough products unless the company undertakes large selling and promotion efforts
Manufacturing concept
Product concept
Selling concept
Market concept
Societal marketing concept
Achieving organizational goals depends on determining the needs and wants of target markets and delivering desired satisfaction better than competitors
Manufacturing concept
Product concept
Selling concept
Market concept
Societal marketing concept
Organization should determine the needs, wants, and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumer’s and society’s well-being
Manufacturing concept
Product concept
Selling concept
Market concept
Societal marketing concept
Means the service firm must effectively train and motivate customer contact employees
Internal marketing
Interactive marketing
Means the perceived service quality depends heavily upon the buyer-seller interaction during the service encounter
Internal marketing
Interactive marketing
Empowers employees to solve customer problems
(a)
Services cannot be seen, tasted, heard or smelled before purchase
(a)
Quality of services depends on who provides them and when, where, and how.
(a)
Services cannot be separated from their providers.
(a)
Services cannot be stored for later sale or use.
(a)
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
A marketing .............. refers to a business's overall plan for reaching prospective consumers.
price
promotion
strategy
place
The act of buying of the same brand over and over again is known as ...
prospective buyer
advertising campaign
company image
buying habit
True or False?
Sponsoring sports events is an example of marketing.
True
False
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
When someone famous uses their own image to help promote a particular product, it is called ........... .
billboard
endorsement
placement
spread
A ...................... is a special saying made from a few words that helps identify the company or brand.
logo
coupon
banner
slogan
Any goods and services a business sells
advertising
product
market segment
profit
One promotional advertising message broadcast on tv or radio
communication
competitor
public relations
commercial
Recommending additional products or services to customer while customer is buying something else
publicity
suggestive selling
commercial
billboard
The name, logo, tone, tagline, typeface, and shape that create an appeal for a business
sales
loyalty program
publicity
brand identity
How and where the product will be made available to consumers in the market, selection of distribution channels, and partners
Product
Place
Promotion
Price
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
Knowing your costs, profit goals and competitors’ prices.
helps you to set the right price for your product.
depends on your targeted market
is key in planning your decor
useful way to segment a market
Paying to sponsor a sports or a charity event.
DISPLAY ADS
EVENT MARKETING
OUTDOOR ADVERTISING
SOCIAL MEDIA ADS
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
Public relations is a form of promotion
True
False
The functions of marketing are?
to identify opportunities and threats
select a target market
choose a marketing communication method
All of the above
