It is defined as a form of marketing communication used by companies to promote or sell products and services.

This stage refers to a stage where buyers are either actually making a purchase or simply showing the intent to purchase. At this stage, advertising evolves into a method of expediting the purchasing process.

It is also called covert advertising wherein a product is quietly embedded in the entertainment media.

It is basically the company whose product or service is going to be promoted through the incorporation of advertising. In the eventual realm of affairs, the impact of the final advertisement is going to leverage him the most as it’s his brand whose future depends upon the nature of the advertising.

They are the final deciders, the ultimate stakeholders whose consent would be the eventual determinant in shaping the present and future of the advertised brand.

It refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products

The following are importance of consumer buying behavior, except

These are consumer products that a consumer either does not know about or knows about but does not consider buying under normal conditions.

These are consumer products and services with unique characteristics or brand identification for which a significant group of consumers is willing to make a special purchase effort.