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WorksheetsEnglish for Public Relations Review
Total questions: 40
Worksheet time: 24mins
It is a series of pictures which show changes of action planned for an advertisement.
Slogan
Storyboard
Brochure
Pamphlet
These are short, often memorable phrases used in advertising campaigns.
Storyboards
Brochures
Slogans
Leaflets
Having a distinctive ad slogan makes your brand different from others.
Increase Demand for your Product
Building better Customer Relations
Brand Positioning and Recognition
Stand Out
Identify the brand. Slogan 'Think Different'
Samsung
Apple
LG
Panasonic
Identify the brand of the following logo.
(a)
Why are Catchy Slogans important in Marketing?
Slogans are supposed to highlight your brand image and be memorable.
Slogans will not only give the customers a commitment but tell them what the brand stands for.
Slogans are one of the effective ways to draw attention to the brand and their products.
All of the choices
(a) is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet.
What type of brochure is the following?
(a)
Identify the following brochure.
(a)
Identify the brochure above.
Bi-Fold
Tri-Fold
Roll-Fold
Z-Fold
Identify the brochure above.
Gate-Fold
Accordion Fold
Half-Fold
Tri-Fold
(a) is the capital of Hawaii.
What are the things we can do in Hawaii?
Check your answers.
take a walk around the magnificent volcano
snorkel with different marine lives
Swim with the sea turtles
watch whales and dolphins
(a) are promotional documents, primarily used to introduce a company, organization, products or services
Any paid form of non-personal presentation and promotion of ideas or products by an identified sponsor through various media.
Marketing
Promotion
Advertising
Campaign
Purposes of advertising.
Announce new products or services
Draw customers to your business.
Make customers aware of your product or service
All of the choices
Type of advertising that shows list of companies,product, or services together with their addresses and contact information.
Radio Advertising
Mobile Advertising
Newspaper Advertising
Directory Advertising
The following are advantages of advertising except
Helps In Brand Building
Educates The Customers
Helps In Launching New Product
Increases The Costs
The following are disadvantages of advertising except
Confuses The Buyer
Encourages The Sale Of Inferior Products
Increases The Costs
Helps In Reducing Customer Turnover
Identify what type of advertising.
Radio advertising
Mobile advertising
Magazine advertising
Directory advertising
This includes hoardings, banners, flags,etc.
Digital Advertising
Radio Advertising
Mobile Advertising
Outdoor Advertising
Adidas. Impossible is __________.
something
nothing
everything
anything
1. LG. Life’s ___________.
better
good
great
nice
True or False.
Public relations is advertising.
True
False
True or False
PR promotes using editorial content.
True
False
It is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.
Press Release
Campaign
Speech writing
Public Outreach
Sprite. Obey your __________!
dream
hunger
thirst
self
True or False.
Edward L. Bernays pioneered PR industry
True
False
Slogan.
Because you're worth it.
Garnier
Olay
L'oreal
Ponds
It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.
Public Relation
Advertising
Publicity
Marketing
Advertising is derived from Latin root ‘ad verter’ which means ‘to _________ attention to.'
get
attract
make
draw
Identify this logo.
Liberty
Nokia
Cannon
Starbucks
True or False
Public relations don't focus on attractive paid promotions.
True
False
It is a form of advertising via mobile phones.
TV advertising
Digital advertising
Mobile advertising
Magazine advertising
Name the brand of this logo.
(a)
People who use advertising.
Supplier
organization
investor
All of the choices
____________ are advertisements made especially for the internet and digital devices users
TV Ads
Radio Ads
Digital Ads
Print Ads
It is an art of conveying a message to your audience. Either through oral communication or through other means, such as power point slides.
Public Outreach
Speech writing
Campaign
Publicity
TRUE/FALSE
Storyboard- a short and striking or memorable phrase use in advertising.
TRUE
FALSE
TRUE/FALSE
Compared with advertising on TV or in newspapers, brochures seem to be more cost-effective.
TRUE
FALSE
