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Marketing

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Marketing is a process which is aimed at

a)

selling products

b)

increasing profits

c)

satisfaction of customers

d)

production

2.

The amount people earn influences consumer demand because

a)

interest rates rises cause price rises

b)

lower wages result in reduced demand

c)

taxes rises increase consumer demand

d)

high wages result in a fall in demand

3.

All are elements of the marketing mix EXCEPT

a)

place

b)

product

c)

payment

d)

price

4.

The marketing activity that is concerned with persuading consumers to purchase their product is

a)

branding

b)

advertising

c)

market research

d)

distribution

5.

Finding the most suitable way to get products to consumers from the producer is known as

a)

market research

b)

packaging

c)

sales promotion

d)

distribution

6.

_______________ refers to investigating what consumers are buying or are likely to by in the future.

a)

Pricing

b)

Market research

c)

Marketing activities

d)

Market-skimming

7.

Personality appeal is a technique used in _________.

a)

pricing

b)

informative advertising

c)

distribution

d)

persuasive advertising

8.

The final link the distribution process is _________.

a)

producer

b)

consumer

c)

retailer

d)

wholesaler

9.

"Unit variable cost + fixed cost + mark-up" is used for which pricing technique?

a)

Cost-plus pricing

b)

market-skimming pricing

c)

psychological pricing

d)

promotional pricing

10.

Producers use branding to ___________.

a)

promote their product

b)

protect the product

c)

to give their product an advantage over competition

d)

preserve their product

11.

Investigating what consumers are buying or what they may buy in the future is known as

a)

marketing

b)

research

c)

market research

d)

marketing activities

12.

All are purposes of market research EXCEPT

a)

help companies make better decisions

b)

to find out what consumers want

c)

to focus attention on objectives

d)

to assess the likely demand to ensure over-producing does not occur

13.

Primary research and secondary research are the only types of market research.

a)

True

b)

False

14.

___________________ refers to the ways those who consume react to those who offer goods and services and what influences their behaviour.

a)

Consumer behaviour

b)

Sales promotion

c)

Marketing mix

d)

Market research

15.

Stacy realized that her parents were always purchasing Cal's tomato ketchup and as an adult, Stacy is now purchasing Cal's tomato ketchup for her family. The factor that has influenced her choice in purchasing this product is

a)

brand loyalty

b)

income

c)

price

d)

tradition