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WorksheetsETE4 Conduct Market Research
Total questions: 15
Worksheet time: 6mins
Focus group means
people selected for an interview
respondents of a survey to improve sales of a product
group of company officers involved in a project
group of participants formed to discuss a product
Which of the following is not an example of quantitative survey?
innovative games
poll
case study
individual interviews
One drawback of using SurveyMonkey is
not able to use videos
results are slow
question bank unavailable
not easy to use
Social network includes the following except
freelunch
flicker
A company has determined its customers are those who buy produts like organic food, health supplements and exercise mats. This is a classification based on
geographic segmentation
demographic segmentation
social segmentation
psychographic segmentation
Knowing your target customers
is not necessary for food & beverage outlets
is only important for some sellers
ensures efficient use of your resources
allows one to cut down on promotion expenses
Customers are more willing to share their true feelings about products and brands
in online surveys
in their personal blogs
when completing a poll
through social networks
Mike sells designer watches. He will need to identify his customers based on
geographic location
demographic patterns
social & psychographic segmentation
behaviour patterns
In order to be successful in marketing, businesses need information on market demand, competitors, customer needs and
income levels of customers
distribution channels
economic conditions
technological changes
Pick the true statement.
Individual interviews
are usually expensive and time consuming
refer to face-to-face situations
provide the most accurate information on product opinion
are useful when a large sample size is required
A poll
is an opinion on a particular product
Is best used when observing customers in a department store
allows a business to seek feedback on their product
refers to a list of questions that customers will complete
Dividing customers based on occupation is an example of
social segmentation
psychographic segmentation
demographic segmentation
geographic segmentation
A pool of customers to whom you want to potentially sell your products or services is known as
regular customers
population sample
target market
online shoppers
NTUC supermarkets give 2% discount for senior citizens aged 60 and above on Tuesdays. Under target market analysis, this will be classified as
geographical segmentation
demographic segmentation
social segmentation
Behaviour segmentation
Apple Inc conducted a survey and found that 82% of Apple users stay in either 5-room HDB flats or Executive condominiums and 77% of Apple users are females. This shows Apple's target customers are
mostly HDB residents
females and high-class people
peolpe who own houses
both males and females
