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Worksheets3.3 Marketing Mix (Place) IG/AS
Total questions: 14
Worksheet time: 9mins
Which distribution channel delivers
1) producer to 2) consumer
Distribution Channel 1
Distribution Channel 2
Distribution Channel 3
Distribution Channel 4
Which distribution channel delivers
1) producer 2) agent 3) wholesaler 4) retailer 5) consumer
Distribution Channel 1
Distribution Channel 2
Distribution Channel 3
Distribution Channel 4
Which distribution channel delivers
1) producer 2) wholesaler 3) retailer 4) consumer
Distribution Channel 1
Distribution Channel 2
Distribution Channel 3
Distribution Channel 4
Which distribution channel delivers
1) producer 2) retailer 3) consumer
Distribution Channel 1
Distribution Channel 2
Distribution Channel 3
Distribution Channel 4
This distribution channel is very simple but might be unsuitable for some products.
Distribution Channel 1
Distribution Channel 2
Distribution Channel 3
Distribution Channel 4
This distribution channel is
- good for the producer as they can sell large quantities
- good for the retailer as the price is lower when you don't use a wholesaler
Distribution Channel 1
Distribution Channel 2
Distribution Channel 3
Distribution Channel 4
This distribution channel is used when there are a lot of producers and retailers and therefore it's easier to work with one wholesaler.
Distribution Channel 1
Distribution Channel 2
Distribution Channel 3
Distribution Channel 4
What do you need to consider when you select a distribution channel?
How perishable is the item
How expensive is the item
What type of product is it?
Where are the customers?
What are some POSITIVES of selling online (e-commerce).
It's easy for the customer
You can sell your product overseas
The customer might not like the time
You cannot talk to the customer
What are some NEGATIVES of selling products online (e-commerce)?
You don't have to spend money on rent for a shop
Website design may cost a lot of money
You can reach a lot of people
It's not appropriate for all products
A (a) channel is the means by which a product is passed from the place of production to the customer
(a) is the 'online' buying and selling of goods and services using computer systems linked to the internet and apps on mobile phones.
This part of the distribution channel sells products from businesses to consumers
retailer
wholesaler
This part of the distribution channel sells products from businesses to businesses
retailer
wholesaler
