NEW
Font size
WorksheetsE OBJ 3.02 Vocab
Total questions: 8
Worksheet time: 4mins
Competitive advantage
factors that allow a company to produce goods or services better or more cheaply than its rivals
a company in the same industry or a similar industry which offers a similar product or service
A phrase that is easy to remember
A one-of-a-kind attribute of a product or brand that separates it from the competition
Competitor
a company in the same industry or a similar industry which offers a similar product or service
factors that allow a company to produce goods or services better or more cheaply than its rivals
A phrase that is easy to remember
The amount of satisfaction a good or service will provide a customer
Slogan
A phrase that is easy to remember
A one-of-a-kind attribute of a product or brand that separates it from the competition
The amount of satisfaction a good or service will provide a customer
Specific actions that will be used to carry out strategies
Unique selling proposition (USP)
a company in the same industry or a similar industry which offers a similar product or service
An advantage customers receive from using a product
A phrase that is easy to remember
A one-of-a-kind attribute of a product or brand that separates it from the competition
Niche
Unique role
An advantage customers receive from using a product
A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
a company in the same industry or a similar industry which offers a similar product or service
Benefit
An advantage customers receive from using a product
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences
A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
factors that allow a company to produce goods or services better or more cheaply than its rivals
Market research
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences
A phrase that is easy to remember
factors that allow a company to produce goods or services better or more cheaply than its rivals
A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
Positioning
An advantage customers receive from using a product
A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
A phrase that is easy to remember
factors that allow a company to produce goods or services better or more cheaply than its rivals
